Dee and Ricky, Pepsi & Epiphany Embark on New Brooch Line
Brian G Randles — January 30, 2010 — Fashion
References: teamepiphany & hypebeast
Dee and Ricky have been tapped by Pepsi and Epiphany to make a new line of brooches. Featuring a LEGO-like design and available to basically no one except the cultural movers and shakers of the world, the Pepsi-logo brooches are certainly a nice treat for our eyes… just not our hands.
Check out more on the Dee and Ricky Pepsi brooches above, as well as other ballin’ brooches on Trend Hunter below.
Implications - Consumers are attracted to products that contain a familiar element. Items that contain a popular icon are appealing to those who want a closer connection to the things they buy. Companies trying to increase their appeal could focus on this.
Check out more on the Dee and Ricky Pepsi brooches above, as well as other ballin’ brooches on Trend Hunter below.
Implications - Consumers are attracted to products that contain a familiar element. Items that contain a popular icon are appealing to those who want a closer connection to the things they buy. Companies trying to increase their appeal could focus on this.
Trend Themes
1. Iconic Brooches - Creating brooches featuring popular icons or logos increases a product's appeal.
2. Lego-like Design - Incorporating a LEGO-like design into fashion accessories creates a unique and playful aesthetic.
3. Exclusive Products - Creating products that are only available to cultural movers and shakers can generate buzz and increase brand value.
Industry Implications
1. Fashion - The fashion industry can incorporate iconic logos and LEGO-like designs in accessories to appeal to consumers.
2. Food and Beverage - Food and beverage companies can partner with designers to create exclusive merchandise to increase brand recognition.
3. Marketing and Advertising - Marketing and advertising professionals can use iconic logos and designs to create unique, attention-grabbing campaigns and collateral for their clients.
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