These Portraits are Portrayed as Decaying Artworks
Michael Nieto — February 25, 2014 — Art & Design
References: valeriehegarty & designtaxi
New York-based artist Valerie Hegarty is known for previously creating a series of decaying artworks. Her new collection is based on a study of what happens to fine art over time, if they are neglected. The decay of paintings can be seen melting and dripping to the ground as an unusual visual effect. The wooden frames, due to exposure to the elements, have grown out to become unruly branches that actually develop in a monstrous form.
This surreal technique lures the viewer into a captivating environment that opens eyes. These decaying artworks have made quite an impression that turns heads in the past. Now they have become more realistic with these natural features that essentially explode from the portrait to create a dynamic visual experience.
This surreal technique lures the viewer into a captivating environment that opens eyes. These decaying artworks have made quite an impression that turns heads in the past. Now they have become more realistic with these natural features that essentially explode from the portrait to create a dynamic visual experience.
Trend Themes
1. Decay Art - The trend of creating decay art can disrupt the art industry by challenging traditional notions of beauty and permanence in art.
2. Surrealism - The trend towards surrealism in art could lead to disruptive innovation in advertising and marketing by creating attention-grabbing and unconventional campaigns.
3. Environmental Art - The trend towards incorporating natural elements in art can disrupt the construction and design industry by encouraging sustainable and eco-friendly practices.
Industry Implications
1. Art - The art industry can innovate by embracing alternative forms of art that challenge traditional notions of beauty and permanence.
2. Advertising - The advertising industry can innovate by incorporating surreal elements in campaigns to create unique and memorable experiences for consumers.
3. Construction and Design - The construction and design industry can innovate by incorporating natural elements in buildings and structures to promote sustainability and eco-friendliness.
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