Deanston 40 Year Old is a Premium Whisky for Discerning Drinkers
Katherine Pendrill — January 17, 2017 — Lifestyle
References: deanstonmalt & thespiritsbusiness
Following the release of Deanston Oloroso 20 Year Old back in 2015, Burn Stewart Distillers has expanded its portfolio yet again to include the exclusive Deanston 40 Year Old. Matured for an astonishing 40 years, the new whisky is the brand's oldest expression to date.
Much like the 20-year-old expression, Deanston 40 Year Old was matured in ex-oloroso Sherry casks, which have been said to give the alcohol notes of rich honey and a fruity finish. The non-chill-filtered whiskey was then bottled at a cask strength of 45.6% ABV and released for sale in global travel retail this January.
With just 480 bottles of the premium Scotch whisky available for purchase, the 40-year-old expression is a great option for discerning whisky drinkers or those who are looking to celebrate a special occasion.
Much like the 20-year-old expression, Deanston 40 Year Old was matured in ex-oloroso Sherry casks, which have been said to give the alcohol notes of rich honey and a fruity finish. The non-chill-filtered whiskey was then bottled at a cask strength of 45.6% ABV and released for sale in global travel retail this January.
With just 480 bottles of the premium Scotch whisky available for purchase, the 40-year-old expression is a great option for discerning whisky drinkers or those who are looking to celebrate a special occasion.
Trend Themes
1. Aging Spirits - There is a growing trend in the spirits industry towards aging spirits for extended periods of time, creating premium and exclusive products like the Deanston 40 Year Old whisky.
2. Ex-sherry Casks - The use of ex-oloroso Sherry casks in the maturation process is becoming more popular in the Scotch whisky industry, adding distinct flavors and complexity to the final product.
3. Limited Editions - The release of limited edition whiskies, such as the Deanston 40 Year Old with only 480 bottles available, is becoming a strategy to cater to discerning whisky drinkers and create exclusivity.
Industry Implications
1. Spirits - The spirits industry can explore opportunities to age their products for longer periods and experiment with different cask types to create premium offerings that appeal to whisky connoisseurs.
2. Scotch Whisky - Scotch whisky distillers can capitalize on the trend of using ex-Sherry casks, leveraging the distinct flavor profiles from these casks to create unique and sought-after expressions.
3. Travel Retail - Global travel retail can benefit from stocking limited edition whiskies like the Deanston 40 Year Old, attracting discerning customers looking for exclusive and premium products.
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