Deadpool 2 Pop-Up Bars are Coming to Brooklyn and Los Angeles
Katherine Pendrill — April 28, 2018 — Pop Culture
With the release date for the Deadpool sequel just moved up a week, it has been announced that Deadpool 2 pop-up bars will be coming to Brooklyn and Los Angeles this spring. Sponsored by Mike's Harder and Fox, the pop-up bars will bring the movie to life with a boozy superhero experience.
Sister Margaret's School for Wayward Girls, which is the bar in the Deadpool movies, will be brought to life on both coasts this spring. The Deadpool 2 pop-up bar will first make an appearance at Brooklyn's Alligator Lounge this April, followed by a stop at Los Angeles' Slipper Clutch in early May. Both pop-ups will bring the movie to life with pool tables, a betting "dead pool," and special movie-inspired flavors of Mike's Harder. In terms of food, the Brooklyn pop-up will serve pizza, while the LA will get a taste of Deadpool's chimichangas.
Sister Margaret's School for Wayward Girls, which is the bar in the Deadpool movies, will be brought to life on both coasts this spring. The Deadpool 2 pop-up bar will first make an appearance at Brooklyn's Alligator Lounge this April, followed by a stop at Los Angeles' Slipper Clutch in early May. Both pop-ups will bring the movie to life with pool tables, a betting "dead pool," and special movie-inspired flavors of Mike's Harder. In terms of food, the Brooklyn pop-up will serve pizza, while the LA will get a taste of Deadpool's chimichangas.
Trend Themes
1. Pop-up Movie Bars - The trend of creating pop-up bars based on movies is growing, creating opportunities for collaboration between movie studios and alcohol brands.
2. Immersive Brand Experiences - Sponsored pop-up bars provide immersive brand experiences that promote products through interactive and sensory experiences.
3. Adult Themed Entertainment - Pop-up bars with superhero movie themes cater to adults looking for entertainment experiences that are playful and edgy.
Industry Implications
1. Alcohol Industry - Collaboration opportunities exist for alcohol brands to sponsor pop-up bars that promote their products through immersive movie-themed experiences.
2. Film Industry - Movie studios can leverage pop-up bars as a marketing tool to promote upcoming releases by bringing the movie experience to life.
3. Entertainment Industry - Adult themed entertainment offerings could benefit from the trend of creating pop-up bars based on movies, providing playful and edgy experiences for customers.
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