The Ingredients Used in DDW's Colors Can Be Traced to Their Grow Sites
Ellen Smith — December 27, 2019 — Lifestyle
References: ddwcolor & foodingredientsfirst
DDW Colour is offering consumers more transparency in its ingredients, as the label has announced it is expanding its color portfolio to include two natural alternatives: carbon black and chlorophyll green.
The company is 150 years old but has been undergoing some changes following its acquisition. The introduction of these ingredients are one of the most notable changes as the brand continues to expand its natural line. Typically, DDW works within neutral brown and caramel colors, but this expansion speaks to the growing needs of consumers who are looking to experiment without compromising their healthy habits.
What is most notable about the new colors is its traceability. For example, consumers can head to DDW's website to find the location where the chlorophyll found in the new green coloring is grown. The experimental colors coupled with complete transparency and traceability offer peace of mind to conscious consumers.
Image Credit: DDW Colour
The company is 150 years old but has been undergoing some changes following its acquisition. The introduction of these ingredients are one of the most notable changes as the brand continues to expand its natural line. Typically, DDW works within neutral brown and caramel colors, but this expansion speaks to the growing needs of consumers who are looking to experiment without compromising their healthy habits.
What is most notable about the new colors is its traceability. For example, consumers can head to DDW's website to find the location where the chlorophyll found in the new green coloring is grown. The experimental colors coupled with complete transparency and traceability offer peace of mind to conscious consumers.
Image Credit: DDW Colour
Trend Themes
1. Natural Food Dyes - The trend towards natural and transparent ingredients is growing, creating opportunities for companies to innovate in this space.
2. Traceability in Food Production - Consumers are increasingly interested in where their food comes from and how it is produced, prompting companies to find ways to offer transparency and traceability.
3. Consumer Demand for Healthy and Experimental Foods - Consumers want to try new and exciting foods without compromising their health, creating opportunities for innovative companies to develop unique and healthy products.
Industry Implications
1. Food and Beverage - This industry can take advantage of the trend towards natural and traceable ingredients by developing innovative, healthy and transparent products.
2. Agriculture - The demand for traceability in food production can be an opportunity for agriculture businesses to differentiate themselves and highlight their sustainable and ethical practices.
3. Consumer Goods - Companies in this industry can leverage consumer demand for healthy and experimental foods by developing products that are both exciting and good for their health.
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