EXBERRY Shade Vivid Orange – OS Achieves a Vibrant Hue
Michael Hemsworth — May 6, 2023 — Lifestyle
The EXBERRY Shade Vivid Orange – OS food coloring has been developed as the first oil-based food coloring of its kind that's developed with the changing needs of brands and consumers alike in mind. The food coloring is crafted with a blend of paprika seed oil and paprika pulp to achieve a vibrant orange color that's versatile enough to be used in a range of ways. The food coloring is perfect for clean label, low-dosage scenarios, and is great for decorative coatings, snacks and sauces.
Head of Product Management at GNT Sonja Scheffler spoke on the EXBERRY Shade Vivid Orange – OS food coloring saying, "Exberry Shade Vivid Orange – OS is an exciting new innovation that fills a clear gap in the market, offering an effective alternative to artificial colours and paprika oleoresin across a broad array of applications. Its exceptional colour intensity means it can provide visual differentiation while still maintaining completely clean and clear labels.”
Head of Product Management at GNT Sonja Scheffler spoke on the EXBERRY Shade Vivid Orange – OS food coloring saying, "Exberry Shade Vivid Orange – OS is an exciting new innovation that fills a clear gap in the market, offering an effective alternative to artificial colours and paprika oleoresin across a broad array of applications. Its exceptional colour intensity means it can provide visual differentiation while still maintaining completely clean and clear labels.”
Trend Themes
1. Oil-based Food Colorings - Developing new oil-based food colorings can help address the changing needs of brands and consumers, and offer an effective alternative to artificial colours.
2. Clean Label Foods - There is a growing demand for clean label foods that are made with natural ingredients, which presents an opportunity for companies to develop more natural food colorings.
3. Low-dosage Scenarios - Food colorings that are effective in low-dosage scenarios can help to reduce costs and improve profit margins for companies, and could be achieved with novel formulations or production methods.
Industry Implications
1. Food Manufacturing - Food manufacturers can benefit from developing new oil-based food colorings that offer improved color intensity and clean label benefits for their products.
2. Food Retail - Food retailers can respond to consumer demand for clean label products by seeking out and promoting new food colorings that are made with natural ingredients.
3. Food Service - Food service providers seeking to differentiate their offerings and improve their margins can benefit from exploring new, cost-effective oil-based food colorings that can be used in a range of applications.
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