These DDB Milan Transit Ads are Adorably Engaging
Amelia Roblin — September 4, 2010 — Marketing
References: ddb & adsoftheworld
These DDB Milan Transit ads were commissioned by Milan's public transportation system, the 'ATM'. The Spanish advertising agency created this collection of illustrations to appeal to the child in all of us, with pairs of cute cartoon characters imprinted on joined puzzle pieces.
Each of these DDB Milan Transit ads features a different relationship between the two subjects, suggesting the city's downtown trams, trains, buses and subways can bring them together.
Each of these DDB Milan Transit ads features a different relationship between the two subjects, suggesting the city's downtown trams, trains, buses and subways can bring them together.
Trend Themes
1. Endearing Transit Advertisements - Opportunity for companies to create heartwarming and engaging transit ads that resonate with consumers.
2. Cartoon Character Branding - Opportunity for businesses to incorporate cute cartoon characters in their branding to appeal to a wider audience.
3. Visual Storytelling in Advertising - Opportunity for brands to use illustrations to tell stories and connect emotionally with their target market.
Industry Implications
1. Public Transportation - Public transportation agencies can use endearing ads to promote their services and attract more riders.
2. Advertising Agencies - Advertising agencies can incorporate cartoon character branding in their campaigns to create more engaging and memorable ads for their clients.
3. Marketing and Branding - Marketing and branding professionals can explore visual storytelling techniques to create impactful ad campaigns for their brands.
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