Day & Night Nurse Cold Medicine Instills Fear to Boost Sales
Malika Renee Butss — December 7, 2013 — Marketing
References: campaignlive & ibelieveinadv
Nothing is more traumatizing than the fear of missing out on fun times with friends and Day & Night Nurse, the cold-and-flu medicine, knows this and knows this very well.
The flu-fighting company has recently released its brand new print campaign created with the creative aid of comic-book illustrator Neal Adams. This series of horror striking ads are targeted at young professionals and dwell on the "fear of missing out." Thanks to a rise of social media, this fear has risen over the years and has become one of the most horrific things for a young person to experience. The ads feature the opening line of "If I miss this.." which is enough to draw any young person in for the taking.
Day & Night Nurse has definitely pulled all the right heart strings for its line of advertising.
The flu-fighting company has recently released its brand new print campaign created with the creative aid of comic-book illustrator Neal Adams. This series of horror striking ads are targeted at young professionals and dwell on the "fear of missing out." Thanks to a rise of social media, this fear has risen over the years and has become one of the most horrific things for a young person to experience. The ads feature the opening line of "If I miss this.." which is enough to draw any young person in for the taking.
Day & Night Nurse has definitely pulled all the right heart strings for its line of advertising.
Trend Themes
1. Fear-based Advertising - Exploring the use of fear in marketing and advertising to generate product sales.
2. Youth-targeted Marketing - Focusing on marketing campaigns specifically aimed at attracting younger consumers.
3. Collaborative Advertising - Partnering with creative professionals from diverse fields to produce innovative marketing campaigns.
Industry Implications
1. Pharmaceuticals - Using fear-based marketing tactics to promote pharmaceutical products.
2. Marketing and Advertising - Developing marketing campaigns with a specific focus on a younger demographic.
3. Graphic Design and Illustration - Partnering with graphic designers and illustrators to create truly unique and innovative advertisements.
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