David Beckham and Kevin Hart Star in This Comedic H&M Ad
Christopher Magsambol — September 24, 2015 — Pop Culture
References: youtube & brandrepublic
David Beckham continues his collaboration with retailer H&M and stars in a new commercial alongside comedian Kevin Hart. The ad is a teaser for a longer-length video that continues a fictional storyline of Hart wanting to play Beckham in a movie.
The ad hilariously depicts Hart following Beckham everywhere and copying his every move. The ad specifically promotes Beckham's partnership with H&M's 'Modern Essentials' line and gives the public an interesting look at the personal life of Beckham, albeit a fictitious version. The series of videos are part of a larger campaign to celebrate the release of the brand's 2015 Autumn collection.
H&M has historically collaborated with celebrities and designers on collections, typically resulting in immense popularity as customers try to get their hands on designer items from the bargain retailer.
The ad hilariously depicts Hart following Beckham everywhere and copying his every move. The ad specifically promotes Beckham's partnership with H&M's 'Modern Essentials' line and gives the public an interesting look at the personal life of Beckham, albeit a fictitious version. The series of videos are part of a larger campaign to celebrate the release of the brand's 2015 Autumn collection.
H&M has historically collaborated with celebrities and designers on collections, typically resulting in immense popularity as customers try to get their hands on designer items from the bargain retailer.
Trend Themes
1. Celebrity Collaborations - Opportunities for brands to collaborate with celebrities for brand partnerships and campaigns.
2. Humorous Commercials - Potential for brands to incorporate humor and fun into their advertising strategies through the use of comedic commercial spots.
3. Fictional Storylines - Opportunity for brands to create fictional storylines around their products or services to increase customer engagement.
Industry Implications
1. Retail - Retail companies can use celebrity collaborations, humorous commercials, and fictional storylines to promote their products and increase sales.
2. Fashion - Fashion brands can collaborate with celebrities to create unique and popular collections while creating engaging humorous campaigns and fictional storylines around their brand and collections.
3. Entertainment/advertising - Advertising companies and production houses can develop celebrity collaborations to create innovative and humorous ads with fictional storylines to promote brands and products.
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