Birdcall's Das Chicken Schnitzel Was Created with Caroline Glover
Michael Hemsworth — September 27, 2024 — Social Good
References: eatbirdcall & qsrmagazine
The Birdcall Das Chicken Schnitzel sandwich is an exclusive menu item created with the help of acclaimed Chef Caroline Glover to provide diners with a way to mark Oktoberfest this year. The sandwich starts off with the brand's signature all-natural chicken fillet that's cooked to perfection before being paired with pickled mustard seed dijonnaise and an herbaceous coleslaw created by Glover herself. The final result is a crispy, creamy chicken sandwich that has its rich nature cut perfectly with the crispy freshness of the coleslaw for diners to enjoy.
The Birdcall Das Chicken Schnitzel sandwich is part of the brand's ongoing Birdcall Presents series that will see $1 from each one sold donated to the Southern Smoke Foundation nonprofit.
The Birdcall Das Chicken Schnitzel sandwich is part of the brand's ongoing Birdcall Presents series that will see $1 from each one sold donated to the Southern Smoke Foundation nonprofit.
Trend Themes
1. Chef-collaborated Fast Food - Birdcall's partnership with Caroline Glover exemplifies how chains can elevate their menu offerings by collaborating with renowned chefs.
2. Seasonal-themed Menu Items - The Das Chicken Schnitzel sandwich leverages seasonal themes such as Oktoberfest to create limited-time excitement and attract seasonal diners.
3. Philanthropic Menu Inclusions - Donating a portion of sales to nonprofit organizations like the Southern Smoke Foundation aligns dining experiences with social responsibility, enhancing brand loyalty.
Industry Implications
1. Fast Casual Dining - Restaurants in the fast casual sector are increasingly incorporating gourmet elements and exclusive collaborations to attract a diverse customer base.
2. Charitable Organizations - Nonprofits benefit from strategic partnerships with food brands that dedicate a portion of their sales to charitable contributions, fostering community support.
3. Event-based Marketing - Leveraging cultural events like Oktoberfest for promotional campaigns provides a unique opportunity for brands to offer themed products and boost customer engagement.
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