AWAKE Chocolate's Debuts its Dark Chocolate Variety Pack
Debra John — November 19, 2024 — Lifestyle
References: instagram & awakechocolate
AWAKE Chocolate has unveiled its new 'Dark Chocolate Variety Pack,' featuring a selection of caffeinated chocolate options. The pack includes the brand’s original 'Dark Chocolate Bites' alongside two new flavors, 'Salted Almond Dark Chocolate' and 'Salted Caramel Dark Chocolate.' Each individually wrapped bite contains "50mg of caffeine, offering an alternative to traditional caffeinated beverages."
The variety pack includes 50 pieces, providing convenience and portion control. It is made with Fairtrade-certified chocolate and contains no artificial colors or flavors, reflecting the brand’s commitment to quality and sustainability.
To mark the launch, AWAKE collaborated with "Chef Christian Gill of Spiceology to create a Dark Chocolate Caramel Manhattan cocktail recipe, incorporating the Salted Caramel flavor from the new pack." This collaboration aims to highlight the versatility of the product for seasonal celebrations and entertainment.
Image Credit: AWAKE Chocolate's
The variety pack includes 50 pieces, providing convenience and portion control. It is made with Fairtrade-certified chocolate and contains no artificial colors or flavors, reflecting the brand’s commitment to quality and sustainability.
To mark the launch, AWAKE collaborated with "Chef Christian Gill of Spiceology to create a Dark Chocolate Caramel Manhattan cocktail recipe, incorporating the Salted Caramel flavor from the new pack." This collaboration aims to highlight the versatility of the product for seasonal celebrations and entertainment.
Image Credit: AWAKE Chocolate's
Trend Themes
1. Functional Sweets - Consumers are increasingly seeking foods that provide additional benefits beyond taste, like a caffeine boost from caffeinated dark chocolate.
2. Gourmet Collaborations - Brands are partnering with renowned chefs to develop unique recipes that highlight the versatility of their products, as seen with AWAKE's collaboration for a new cocktail recipe.
3. Sustainable Indulgence - The use of Fairtrade-certified ingredients in premium confectionery reflects a growing commitment to ethical and sustainable practices in consumer goods.
Industry Implications
1. Confectionery Industry - Incorporating functional ingredients like caffeine into traditional sweets represents a shift towards creating multi-purpose snacks.
2. Beverage Industry - The introduction of caffeinated chocolates positions these products as competitors to beverages traditionally consumed for their stimulating effects.
3. Sustainable Food Production - Focus on Fairtrade-certified products is transforming the industry by promoting ethical sourcing and sustainability in food production.
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