Vijat Mohindra Shoots a Gun-Wielding Editorial for Factice #8
Andrew Loh — November 11, 2011 — Fashion
References: facticemagazine & ohlalamag
The Bang Bang shoot by photographer Vijat Mohindra for Factice Magazine #8 echoes action and drama. The title of the pictorial tells it all: glamorizing violence, the Bang Bang shoot, under the direction of Bradley McPeek, features a triplet of male models switching between the roles of assassins, bodyguards and escorts as they proudly show off their toned, well-built bodies.
Styled by Jeff Kim, model Sviatlana Sapeha shines in a purple Reiss dress and makeup by Colby Smith. The model finds herself in grave danger when the weapon-equipped trio in Ray Ban sunglasses and gelled, sleek hair approaches and threatens to harm her.
The Bang Bang shoot adds a twist by depicting betrayal among the colleagues, with one of the men under the hands of a pistol-carrying traitor. Finally, the Bang Bang shoot by Vijat Mohindra concludes with the unfortunate demise of one of the characters.
Styled by Jeff Kim, model Sviatlana Sapeha shines in a purple Reiss dress and makeup by Colby Smith. The model finds herself in grave danger when the weapon-equipped trio in Ray Ban sunglasses and gelled, sleek hair approaches and threatens to harm her.
The Bang Bang shoot adds a twist by depicting betrayal among the colleagues, with one of the men under the hands of a pistol-carrying traitor. Finally, the Bang Bang shoot by Vijat Mohindra concludes with the unfortunate demise of one of the characters.
Trend Themes
1. Violent Glam - Opportunity for disruptive innovation in the fashion and editorial industries to explore the glamorization of violence in a responsible and ethical manner.
2. Role Swapping - Opportunity for disruptive innovation in the modeling and entertainment industries to experiment with non-traditional roles and gender stereotypes through stylized shoots.
3. Narrative Photography - Opportunity for disruptive innovation in the photography industry to tell engaging stories through visually stunning and dramatic editorial shoots.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry to push boundaries and create thought-provoking designs and trends inspired by violent glam shoots.
2. Editorial - Opportunity for disruptive innovation in the editorial industry to experiment with non-traditional storytelling through visually impactful pictorials like the Bang Bang shoot.
3. Entertainment - Opportunity for disruptive innovation in the entertainment industry to challenge traditional gender roles and create compelling characters through stylized role-swapping shoots.
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