St Jerome's Laneway Festival
Lauren G — February 21, 2007 — Pop Culture
References: lanewayfestival.au
St Jerome's Laneway festival is an indie music block party located smack bang in the streets of east coast capital cities around Australia for one weekend in February each year. The festival takes in the laneways, cafes, clubs and bars around a chosen alley in the city and punters can watch bands play against the backdrop of the city skyline.
The main appeal of the festival is the ability to eat and drink in cafes and bars located in the area, allowing people to avoid the hotdog vendors and portable toilet atmosphere of traditional music festivals.
The main appeal of the festival is the ability to eat and drink in cafes and bars located in the area, allowing people to avoid the hotdog vendors and portable toilet atmosphere of traditional music festivals.
Trend Themes
1. Street Festivals - There is an opportunity to disrupt the traditional music festival experience by hosting events in city streets with access to local cafes and bars.
2. Indie Music - The growing popularity of indie music presents an opportunity for innovative businesses to cater to this niche audience with unique festivals and events.
3. Urban Entertainment - Creating entertainment experiences that take advantage of city landscapes and provide an alternative to typical music festival settings can be a disruptive innovation opportunity.
Industry Implications
1. Hospitality - The hospitality industry can capitalize on the trend of street festivals by partnering with event organizers and enhancing the food and drink offerings during such events.
2. Music and Entertainment - The music and entertainment industry can explore the opportunities presented by the indie music trend and develop new festivals and events that cater to this demographic.
3. Event Planning - The event planning industry can leverage the concept of urban entertainment to create unique and memorable experiences for attendees, focusing on unconventional venues and settings.
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