Ben & Jerry's Announces Flavors for Special Dietary Needs
Meghan Young — June 17, 2015 — Lifestyle
References: benjerry & refinery29
It's been a long time coming, but Ben & Jerry's is finally releasing a series of dairy-free ice cream that will help them tap into a whole new market. Granted, the company's customers have been asking for dairy-free options for some time now. Nevertheless, its flavour gurus have been taking care to create something that's on par with its current offerings.
Since the dairy-free ice cream was announced earlier than expected, people won't be able to expect to test them out until next year. Still in its testing phase, a statement from Ben & Jerry's explains, “We've been working on this for quite a while, and want to make sure these flavors live up to what Ben & Jerry's is known for: enormous chunks, delicious swirls, and a commitment to values-led ingredient sourcing."
Since the dairy-free ice cream was announced earlier than expected, people won't be able to expect to test them out until next year. Still in its testing phase, a statement from Ben & Jerry's explains, “We've been working on this for quite a while, and want to make sure these flavors live up to what Ben & Jerry's is known for: enormous chunks, delicious swirls, and a commitment to values-led ingredient sourcing."
Trend Themes
1. Dairy-free Products - The rising demand in dairy-free and plant-based products is a growing trend that presents an opportunity for companies to expand their product lines to meet this market's dietary and lifestyle needs.
2. Health-conscious Consumers - As consumers become more health-conscious, there is an emerging trend of businesses offering dietary-specific options, such as dairy-free, gluten-free, and vegan, leading to disruptive innovation opportunities.
3. Sustainable Sourcing - With the increasing demand for plant-based alternatives, there is a growing trend for companies to adopt sustainable sourcing practices to meet ethical and environmental expectations, potentially creating new business opportunities.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from this trend by producing more dairy-free offerings, including ice cream and other dairy-based products, to cater to consumers with dietary restrictions or lifestyle choices.
2. Health and Wellness - The health and wellness industry can take advantage of this trend to provide these consumers with products that are nutritious, dairy-free, and catered to specific dietary needs.
3. Agriculture and Farming - The agriculture and farming industry can innovate by sourcing sustainable ingredients and exploring alternative farming methods that cater to the rising demand for dairy-free and plant-based products.
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