OUAI's Fur Bébé Pet Shampoo is Luxe & Supremely Nourishing
Laura McQuarrie — April 29, 2021 — Lifestyle
References: theouai & glamourmagazine
OUAI, the brand founded by celebrity hairstylist Jen Atkins is known for its luxurious hair and body care products that nourish from the inside out, and now pet parents can uplevel their pet's care routine with the OUAI Fur Bébé Pet Shampoo. In keeping with the quality of ingredients that are ordinarily offered by the brand, the brand-new pet shampoo is made with rambutan seed extract, vegetable protein, aloe leaf juice and panthenol.
Like OUAI's haircare products for people, the pet shampoo is packaged in a minimalist bottle, with a key differentiator being the paw shape on the bottle. When it comes to using the product, the brand recommends brushing furry pet friends thoroughly before wetting their coat and working the product in with a massage from ears to tail.
Like OUAI's haircare products for people, the pet shampoo is packaged in a minimalist bottle, with a key differentiator being the paw shape on the bottle. When it comes to using the product, the brand recommends brushing furry pet friends thoroughly before wetting their coat and working the product in with a massage from ears to tail.
Trend Themes
1. Luxurious Pet Products - There is an opportunity for more brands to tap into the luxury pet market and offer high-end pet care products.
2. Natural Pet Care - More companies can explore using natural ingredients as the demand for clean, eco-friendly and natural products for pets grows.
3. Pet Humanization - Pet owners are treating their pets like members of the family, which creates an opportunity for brands to create more personalized, human-like care products for pets.
Industry Implications
1. Pet Grooming Industry - Companies in the pet grooming industry can innovate their product lines and incorporate natural ingredients in their products.
2. Luxury Brands - Luxury brands could expand their portfolios to include pet products catering to pet-owning consumers who are looking for high-end and exclusive pet products such as shampoos.
3. Eco-friendly Brands - Eco-friendly brands can tap into the demand for natural and environmentally conscious pet care products.
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