These Ouai Haircare Products Support Thick, Full Tresses
Michael Hemsworth — May 7, 2022 — Marketing
References: theouai & drugstorenews
These Ouai haircare products are designed for use together to deliver exceptional results in as little as 60-days for thick, full hair that's as healthy as can be. The products include the Thick & Full Supplement and the Scalp Serum, which work on both overall health as well as the hair itself for a dual-level of approach to better hair. The Thick & Full Supplement features biotin and pea extract with a vegan formula, while the Scalp Serum fosters a balanced environment on the head.
Founder Jen Atkin spoke further on the new Ouai haircare products saying, "Think of your scalp as the soil in a garden — you need to tend to the soil for everything to grow. The Ouai Scalp Serum helps foster a healthy, balanced scalp. In addition, the Thick & Full Supplements are key to keeping hair follicles clear and healthy, which can help promote hair strength. By keeping the skin on your scalp hydrated and soothed from the inside out, you’re supporting an environment for healthy hair growth, stronger strands and less shedding.”
Founder Jen Atkin spoke further on the new Ouai haircare products saying, "Think of your scalp as the soil in a garden — you need to tend to the soil for everything to grow. The Ouai Scalp Serum helps foster a healthy, balanced scalp. In addition, the Thick & Full Supplements are key to keeping hair follicles clear and healthy, which can help promote hair strength. By keeping the skin on your scalp hydrated and soothed from the inside out, you’re supporting an environment for healthy hair growth, stronger strands and less shedding.”
Trend Themes
1. Holistic Haircare - Growth opportunity for companies to develop haircare collections that address both hair health and overall wellness.
2. Scalp Care Products - Opportunity for companies to create products that address the health and balance of the scalp to improve hair growth and strength.
3. Supplements for Hair Growth - Emerging trend of haircare products that incorporate supplements to support hair strength and growth from the inside out.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can benefit from creating collections that offer both haircare and wellness benefits for consumers.
2. Pharmaceuticals - There is potential for pharmaceutical companies to expand into the haircare market by creating supplements or medications that promote hair growth and strength.
3. Nutraceuticals - Opportunity for nutraceutical companies to develop hair growth supplements and products that support scalp health and overall wellness.
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