Daily Mail Magazine Replaced Its Black Dots with Colorful Ones
Ellen Smith — October 12, 2017 — Marketing
Print media is filled with black ink on white pages, which is why the October 6 issue of the Daily Mail magazine surprised many viewers. This issue, replaced every black dot in a period, colon or semicolon, and even the dots above the letter 'i' of 'j' with with brightly colored variations.
By the end of the issue, EIR, a mobile telecommunication company elaborated on the intricately detailed stunt, with a headline that reads "No More Black Spots" followed by a description claiming "At EIR, we don’t like black spots. Which is why we’ve gotten rid of them in this magazine." The clever campaign was able to draw attention to its services, while eliminating the technological jargon involved. Like the ad explains, the WiFi offered through the company, promises users won't have to deal with black spots in its service.
By the end of the issue, EIR, a mobile telecommunication company elaborated on the intricately detailed stunt, with a headline that reads "No More Black Spots" followed by a description claiming "At EIR, we don’t like black spots. Which is why we’ve gotten rid of them in this magazine." The clever campaign was able to draw attention to its services, while eliminating the technological jargon involved. Like the ad explains, the WiFi offered through the company, promises users won't have to deal with black spots in its service.
Trend Themes
1. Colorful Print Media - The use of vibrant colors in print media campaigns can capture attention and create a unique user experience.
2. Innovative Advertising Stunts - Creative and unexpected advertising tactics, like replacing black dots with colorful ones, can generate buzz and engagement.
3. Attention-grabbing Design Elements - Incorporating eye-catching design elements, such as colorful variations in punctuation, can make print media more visually appealing.
Industry Implications
1. Print Media - The print media industry can explore the use of colorful elements to revitalize traditional advertising formats.
2. Telecommunication - Telecommunication companies can find opportunities to showcase their services through innovative and attention-grabbing print media campaigns.
3. Advertising - The advertising industry can leverage disruptive design strategies, like replacing black dots with colors, to create impactful campaigns.
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