H&M's New Bike Fashion Line Combines Style with Functionality
Simal Yilmaz — February 15, 2013 — Lifestyle
H&M's capsule men's collection for Brick Lane Bikes is amazingly versatile, trendy and durable. Designed by H&M and tested by Brick Lane Bikes, the pieces are designed to suit the biking lifestyle which requires the bicycler to travel lightly. H&M has taken this rule to heart and is offering a collection that can be worn multiple ways and suit a variety of occasions, eliminating the need to carry extra pieces.
The clothing is ideal for carrying around biking accessories and is specifically designed bikers to transform their outfits with a few easy adjustments without compromising style and professionalism.
The 11-piece collection that is made entirely out of more sustainable materials combine style with efficient functionality. The release date for this men's cycling collection is March 7th 2013.
The clothing is ideal for carrying around biking accessories and is specifically designed bikers to transform their outfits with a few easy adjustments without compromising style and professionalism.
The 11-piece collection that is made entirely out of more sustainable materials combine style with efficient functionality. The release date for this men's cycling collection is March 7th 2013.
Trend Themes
1. Sustainable Fashion - Opportunity for fashion brands to incorporate more sustainable materials into their collections while maintaining style and functionality.
2. Versatile Clothing - Opportunity for clothing brands to design multi-purpose garments that can be worn in different ways for various occasions, reducing the need for multiple pieces.
3. Fashion for Active Lifestyles - Opportunity for fashion brands to create specialized collections for individuals with active lifestyles, such as bikers, that merge style and functionality.
Industry Implications
1. Fashion - The fashion industry can embrace the trend of versatile cycling fashion and explore new ways to incorporate functionality into their designs.
2. Sustainability - The sustainability industry can collaborate with fashion brands to develop more sustainable materials and manufacturing processes for clothing.
3. Outdoor Gear - The outdoor gear industry can explore the opportunity to create clothing and accessories specifically designed for individuals with active lifestyles like bikers, providing them with stylish and functional options.
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