This Cyber Bullying Campaign Illustrates the Problem Literally
Jonathon Brown — January 7, 2013 — Social Good
References: projuventute-bb.ch & ibelieveinadv
This cyber bullying campaign by Pro Juventute effectively communicates that while the offense may be conducted on the Internet, the hurt felt by those bullied plays out in real life.
The ad itself is brilliant in communicating the real scars left by cyber bullying. With each click of the mouse, a new scar is opened; this is effectively what this image-only ad conveys. On a simple black and white photo of a young boy with his shirt off, several cursors hover over different parts of his body. Each cursor is stabbing the boy's flesh as blood seeps out. This cyber bullying campaign seems effective because of how it literally spells out the connection between bullying online and low self esteem in real life.
The ad itself is brilliant in communicating the real scars left by cyber bullying. With each click of the mouse, a new scar is opened; this is effectively what this image-only ad conveys. On a simple black and white photo of a young boy with his shirt off, several cursors hover over different parts of his body. Each cursor is stabbing the boy's flesh as blood seeps out. This cyber bullying campaign seems effective because of how it literally spells out the connection between bullying online and low self esteem in real life.
Trend Themes
1. Anti-cyber Bullying Activism - Opportunity for innovative campaigns that vividly illustrate the real-life impact of cyber bullying.
2. Online Harassment Awareness - Potential for disruptive solutions that raise awareness about the negative effects of online harassment.
3. Digital Empathy Movement - Emerging trend of promoting empathy and compassion online to combat cyber bullying.
Industry Implications
1. Nonprofit Organizations - Opportunity for NGOs to create impactful campaigns and programs addressing online harassment.
2. Advertising and Marketing - Potential for advertising agencies to develop innovative strategies and visuals to raise awareness about cyber bullying.
3. Education and Training - Opportunity for educational institutions to integrate anti-cyber bullying awareness programs into their curricula.
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