Project DNA is a Futuristic Fashion Collection
Amy Wallace — July 27, 2013 — Art & Design
References: wired & showtime.arts.ac.uk
With advances in technology and the era of 3D printing comes a collection of customizable fashion garments and accessories.
For 15 years, London-based fashion designer Catherine Wales has worked for distinguished fashion houses such as Yves Saint Laurent, Jasper Conran and Emanuel Ungaro. Inspired by the visual formation of human chromosomes, the designer has a new conception. Her new three-dimensional collection, Project DNA, combines high fashion, science and technology, pushing the boundaries of fashion and challenging the conventional construction of clothing. The eight-piece collection includes a shoulder adornment made out of 3D feathers, a scaffold corset and several headpieces that conceal central areas of the face.
Wales perceives the wardrobe as an interchangeable set of building blocks. The traditional corset, for instance, is restrictive in that it is meant to narrow the waist while enhancing the bust. By providing people with an opportunity to customize their own clothing, this allows them to display a body image that they desire, rather than one imposed on them by the fashion industry.
For 15 years, London-based fashion designer Catherine Wales has worked for distinguished fashion houses such as Yves Saint Laurent, Jasper Conran and Emanuel Ungaro. Inspired by the visual formation of human chromosomes, the designer has a new conception. Her new three-dimensional collection, Project DNA, combines high fashion, science and technology, pushing the boundaries of fashion and challenging the conventional construction of clothing. The eight-piece collection includes a shoulder adornment made out of 3D feathers, a scaffold corset and several headpieces that conceal central areas of the face.
Wales perceives the wardrobe as an interchangeable set of building blocks. The traditional corset, for instance, is restrictive in that it is meant to narrow the waist while enhancing the bust. By providing people with an opportunity to customize their own clothing, this allows them to display a body image that they desire, rather than one imposed on them by the fashion industry.
Trend Themes
1. Customizable Fashion - The trend of customizable fashion allows individuals to personalize their clothing, disrupting the traditional one-size-fits-all approach.
2. Boundary-pushing Fashion - Fashion designers are pushing the boundaries of traditional clothing construction, embracing technology like 3D printing to create innovative and unique garments.
3. Fashion-tech Fusion - The intersection of fashion and technology is driving disruptive innovation in the industry, with designers incorporating advanced technologies like 3D printing into their collections.
Industry Implications
1. Fashion - The fashion industry has the opportunity to embrace customizable fashion options and explore new ways of garment construction using technologies like 3D printing.
2. Technology - The technology industry can collaborate with fashion designers to develop cutting-edge tools and equipment for 3D printing and other emerging technologies in the fashion world.
3. Consumer Goods - The consumer goods industry can explore the potential of customizable and 3D-printed fashion by offering new products and services that cater to individual preferences and style choices.
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