Pure & Mine Matches People to Custom Personal Care via Algorithm
Laura McQuarrie — November 28, 2018 — Fashion
References: pureandmine & prnewswire
Consumers who select a moisturizing body wash or a shampoo specifically for fine hair know that these kinds of products will be more or less tailored to their needs but Pure & Mine takes custom personal care to the next level with an algorithm.
The personal care brand shares personalized shampoo, conditioner and body wash products with consumers that match their hair and skin type, as determined from a quiz. Pure & Mine's proprietary algorithm is said to "create custom concoctions from millions of options" without the use of sulfates, silicones or parabens.
As part of the short quiz that Pure & Mine uses to help determine the needs of individual consumers, questions are used to determine the desired functional benefits of a product, as well as preferred scents and packaging color preferences.
The personal care brand shares personalized shampoo, conditioner and body wash products with consumers that match their hair and skin type, as determined from a quiz. Pure & Mine's proprietary algorithm is said to "create custom concoctions from millions of options" without the use of sulfates, silicones or parabens.
As part of the short quiz that Pure & Mine uses to help determine the needs of individual consumers, questions are used to determine the desired functional benefits of a product, as well as preferred scents and packaging color preferences.
Trend Themes
1. Customized Personal Care Products - The trend of personalized personal care products driven by algorithms provides opportunities for further customization and personalization of products.
2. Algorithm-driven Product Customization - The rise of algorithm-driven customization provides opportunities for brands to create personalized recommendations and products for consumers, helping to boost customer satisfaction and loyalty.
3. Sulfate, Silicone, and Paraben Free Products - The trend of sulfate, silicone, and paraben free products highlights consumers' increasing demand for natural and healthy options, providing an opportunity for brands to capitalize on this preference.
Industry Implications
1. Personal Care Industry - The personal care industry can benefit from adopting algorithm-driven customization to create tailored products that cater to individual consumers' needs and preferences.
2. Beauty Industry - The beauty industry can take advantage of the trend of sulfate, silicone, and paraben free products by developing natural and organic lines of cosmetics, skincare and haircare products to meet the growing demand for healthier products.
3. E-commerce Industry - The e-commerce industry can leverage algorithm-driven customization to enhance the online shopping experience by providing personalized recommendations, helping customers to discover and purchase tailored products more efficiently.
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