eSalon's 'Made for You Custom Hair Color' is Made-to-Order
Laura McQuarrie — September 3, 2017 — Fashion
References: esalon & hellogiggles
While there are many store-bought hair color treatments that can be purchased from both budget-friendly drugstores and high-end salons, eSalon offers an alternative that acknowledges that one size doesn't fit all.
eSalon's Made for You Custom Hair Color is branded as the "first and only of its kind," that takes factors like coloring history, previous treatments, skin tone and more into account. Alongside a made-to-order hair color kit, one receives a set of personalized instructions to complete the at-home treatment.
As part of one's Custom Hair Color kit, a customer receives their custom color, sulfate-free conditioner that's rich in proteins, amino acids and various accessories that will be needed for application, such as gloves, stain guards and more.
eSalon's Made for You Custom Hair Color is branded as the "first and only of its kind," that takes factors like coloring history, previous treatments, skin tone and more into account. Alongside a made-to-order hair color kit, one receives a set of personalized instructions to complete the at-home treatment.
As part of one's Custom Hair Color kit, a customer receives their custom color, sulfate-free conditioner that's rich in proteins, amino acids and various accessories that will be needed for application, such as gloves, stain guards and more.
Trend Themes
1. Personalized Hair Color - Disruptive innovation opportunity: Develop a platform that uses AI and data analysis to create customized hair color products based on individual preferences and needs.
2. At-home Hair Treatments - Disruptive innovation opportunity: Create a line of DIY hair treatment kits that offer salon-quality results and personalized instructions for convenient use at home.
3. Data-driven Beauty Solutions - Disruptive innovation opportunity: Build a smart beauty platform that collects and analyzes customer data to provide personalized recommendations for hair care and color products.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Integrate technology into cosmetics to deliver personalized color and treatment solutions tailored to individual customers.
2. E-commerce - Disruptive innovation opportunity: Develop an e-commerce platform that offers personalized hair care products and treatments, leveraging customer data and AI algorithms.
3. Beauty Salons - Disruptive innovation opportunity: Partner with salons to offer personalized hair color kits as an additional service, combining professional expertise with customized at-home treatments.
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