L'Oréal's Colorsonic & Coloright Reinvent Hair Coloration at CES 2022
Laura McQuarrie — January 4, 2022 — Fashion
References: loreal-finance & prnewswire
Coloright and Colorsonic, a 2022 CES Innovation Awards Honoree, reinvents the hair coloring experience for consumers at home and stylists at the salon. The newest beauty-tech innovation from the L'Oréal Group introduces Colorsonic as a lightweight, handheld device that uses a mess-free process to mix hair color and apply it evenly at home. There's also Coloright, which takes the form of an AI-connected hair color system for salon stylists that uses virtual try-on technology to project desired shades and an algorithm for on-demand, customized hair color experiences—and there are more than 1,500 custom shades possibilities.
This pair of breakthrough innovations are personalized, advanced, reusable and ready to use on-demand to create high-quality results and take the guesswork out of the hair coloration process.
Image Credit: L'Oréal Group
This pair of breakthrough innovations are personalized, advanced, reusable and ready to use on-demand to create high-quality results and take the guesswork out of the hair coloration process.
Image Credit: L'Oréal Group
Trend Themes
1. At-home Hair Coloration - Opportunities for businesses to introduce innovative product lines of DIY hair coloration devices for at-home use.
2. Virtual Try-on Technology - Opportunities for beauty companies to incorporate virtual try-on technology in hair coloration devices and salons to improve customer satisfaction.
3. AI-connected Hair Color System - Opportunities for salons to integrate AI into the hair coloration process to increase customized color experiences for customers.
Industry Implications
1. Beauty and Personal Care Industry - Opportunities for beauty companies to develop innovative hair coloration devices and incorporate AI-connected solutions in hair salons.
2. Consumer Electronics Industry - Opportunities for consumer electronics companies to partner with beauty companies to develop and manufacture technology-driven hair coloration devices.
3. Professional Services Industry - Opportunities for salons and stylists to improve their services by introducing AI-connected hair color systems and virtual try-on technology.
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