This Kit Kat Chocolatory Pop-Up is Centered on Custom Confections
Laura McQuarrie — November 19, 2018 — Marketing
References: facebook & candyindustry
Since the opening of the first Kit Kat Chocolatory in Japan, new stores and pop-ups have been opened over the years, giving consumers access to unusual chocolate bar flavors and experiences for creating custom confections. Kit Kat will soon be opening its first pop-up store in South Africa, allowing visitors to create their own tailored treats.
The Chocolatory Pop-Up is set to be hosted at the Mall of Africa, providing visitors with the chance to build a custom bar with their choice of base—milk, dark or white—and three out of 14 total toppings like mint chips, strawberry pearls, caramel fudge and honeycomb.
To complete the customization experience, people will also be able to pair their personalized chocolate bar with custom packaging featuring South African landmark imagery and a message from a template.
The Chocolatory Pop-Up is set to be hosted at the Mall of Africa, providing visitors with the chance to build a custom bar with their choice of base—milk, dark or white—and three out of 14 total toppings like mint chips, strawberry pearls, caramel fudge and honeycomb.
To complete the customization experience, people will also be able to pair their personalized chocolate bar with custom packaging featuring South African landmark imagery and a message from a template.
Trend Themes
1. Customizable Chocolate Pop-ups - Opportunity to integrate new and exotic flavors and customization options to traditional chocolate bars and confectionery.
2. Personalized Packaging - An opportunity for brands to tailor their packaging to consumers to create an inclusive and unique product experience.
3. Chocolates as Gifts - An opportunity to market personalized chocolates as gifts for special occasions and establish a lasting emotional connection with consumers.
Industry Implications
1. Confectionery - The confectionery industry has an opportunity to introduce new flavors and customizable options to create unique and personalized products.
2. Marketing and Advertising - An opportunity for marketing and advertising agencies to tailor and personalize packaging designs to create a unique and exclusive brand experience.
3. Tourism - An opportunity for tourist and leisure industries to market personalized chocolates featuring local landmarks and cultural themes resulting in novel souvenirs for travelers
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