Curbside Haiku by John Morse is a Project to Protect Pedestrians
Ana Lopez — December 7, 2011 — Art & Design
References: brandflakesforbreakfast & laughingsquid
In a busy city like New York, pedestrians and cyclists risk their lives every day, which is why the New York City Department of Transportation is releasing a campaign called Curbside Haiku by John Morse. This yellow collection of street signs is funny and certainly informative, as it explains in comical graphics the dangers that city dwellers are exposed to when near roads.
Two hundred signs will be distributed around the city with the purpose of lowering the number of accidents and deaths in New York. These illustrations are clever and entertaining, which will ensure that people actually pay attention to them. Additionally, each sign is accompanied by a clever message like "Oncoming cars rush, Each a 3-ton bullet. And you, flesh and bone," or "Cyclist writes screenplay, Plot features bike lane drama, How pedestrian."
Curbside Haiku by John Morse will keep pedestrians informed and amused.
Two hundred signs will be distributed around the city with the purpose of lowering the number of accidents and deaths in New York. These illustrations are clever and entertaining, which will ensure that people actually pay attention to them. Additionally, each sign is accompanied by a clever message like "Oncoming cars rush, Each a 3-ton bullet. And you, flesh and bone," or "Cyclist writes screenplay, Plot features bike lane drama, How pedestrian."
Curbside Haiku by John Morse will keep pedestrians informed and amused.
Trend Themes
1. Interactive Safety Campaigns - Creating interactive and entertaining safety campaigns, like Curbside Haiku, can effectively raise awareness and reduce accidents in busy cities.
2. Humorous Traffic Signs - Using comical graphics and clever messages on traffic signs can grab the attention of pedestrians and encourage safer behavior near roads.
3. Artistic Street Signage - Incorporating artistic elements into street signage, such as the Curbside Haiku project, can make safety information more visually appealing and engaging.
Industry Implications
1. Transportation - The transportation industry can utilize innovative approaches, like Curbside Haiku, to enhance pedestrian safety and reduce accidents in urban areas.
2. Advertising & Marketing - The advertising and marketing industry can explore creative ways, like using humor in traffic signs, to effectively convey important messages and promote safety campaigns.
3. Public Safety - The public safety sector can adopt artistic street signage projects, such as Curbside Haiku, as a means to educate and protect pedestrians in high-risk areas.
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