Cupido 'Steamy Winter' Print Ad Suggests Naughty Ways to Warm Up
Marissa Brassfield — June 6, 2010 — Marketing
References: cupido.no & advertolog
This clever Cupido 'Steamy Winter' print ad campaign turns bus stop shelters into suggestive steamed-up windows. The images are meant to look like foggy bathroom windows in which, um, adult activities are taking place.
TRY in Oslo is the ad agency behind the Cupido 'Steamy Winter' print ad campaign. The photography was done by Sigve Aspelund of Oslo, with creative direction provided by Petter and Thorbjørn.
Implications - The creative bus stop ads were also turned into a commercial that was released in May 2010. At first sight, the steamy ad may be quite a shocker! You can see a person's bare-bodied imprint on the steamed up sign. Even though the signs are hot, the people outside definitely look chilly.
TRY in Oslo is the ad agency behind the Cupido 'Steamy Winter' print ad campaign. The photography was done by Sigve Aspelund of Oslo, with creative direction provided by Petter and Thorbjørn.
Implications - The creative bus stop ads were also turned into a commercial that was released in May 2010. At first sight, the steamy ad may be quite a shocker! You can see a person's bare-bodied imprint on the steamed up sign. Even though the signs are hot, the people outside definitely look chilly.
Trend Themes
1. Provocative Transit Ads - Bus stop ads have the potential to turn into provocative and attention-grabbing marketing campaigns.
2. Innovative Print Advertising - Print ads can be taken to the next level through creative and unconventional approaches, such as using steamy windows as a canvas.
3. Boundary-pushing Marketing - Marketers can push boundaries and generate buzz by taking a risqué approach to advertising, such as with Cupido's 'Steamy Winter' campaign.
Industry Implications
1. Advertising Industry - Advertising agencies have the opportunity to create unique and boundary-pushing campaigns, such as using bus stop shelters for provocative print ads.
2. Transit Industry - Transit companies can offer new and creative advertising opportunities at bus stops to capture more attention from passersby.
3. Publishing Industry - Publishers and magazines can take a more bold and unconventional approach to marketing and advertising, such as Cupido's suggestive print ad campaign.
4.1
Score
Popularity
Activity
Freshness
