This Olive Oil Reflects the History and Language of Its Origins
Mishal Omar — August 30, 2016 — Lifestyle
References: cargocollective & packagingoftheworld
This cultural olive oil branding was designed by the creative agency 'Left Graphic.'
With strict instructions to reflect the brand's roots that are based in the Greek island of Crete, the agency chose to be inspired by the culture to create a unique font. By studying symbols from Minoan writing, the design agency created a unique font that appears in gold on the bottles. In addition to this, the oils are packaged in clay bottles -- a reference to the clay pots that held oil in the Minoan era.
This cultural olive oil branding effectively promotes a historically relevant food item that functions as a unique talking point as well as an eye-catching packaging example.
With strict instructions to reflect the brand's roots that are based in the Greek island of Crete, the agency chose to be inspired by the culture to create a unique font. By studying symbols from Minoan writing, the design agency created a unique font that appears in gold on the bottles. In addition to this, the oils are packaged in clay bottles -- a reference to the clay pots that held oil in the Minoan era.
This cultural olive oil branding effectively promotes a historically relevant food item that functions as a unique talking point as well as an eye-catching packaging example.
Trend Themes
1. Cultural Branding - Opportunity to create unique identity for products rooted in specific cultural histories.
2. Historical Design Inspiration - Opportunity to draw design inspiration from ancient or historical cultures to create unique branding.
3. Prestige Packaging - Opportunity to elevate packaging design with unique materials and historical references to attract consumers seeking premium products.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage brands to create unique cultural branding and packaging designs to stand out in a crowded market.
2. Beauty and Personal Care - Opportunity for beauty and personal care brands to use cultural history and unique packaging design to bring prestige to their products, appealing to luxury consumers.
3. Fashion and Apparel - Opportunity for fashion and apparel brands to incorporate cultural history into their branding and packaging to add value to their products and create a unique selling point.
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