LOUIS XIII Cognac's 'Smart Decanter' Integrates NFC Technology
Laura McQuarrie — November 6, 2018 — Tech
References: louisxiii-cognac & thespiritsbusiness
Rémy Cointreau is unveiling a new crystal decanter for its Louis XIII Cognac brand and although the packaging adopts a fairly traditional design, it integrates high-tech features for connectivity and consumer engagement. The 'Smart Decanter' for the premium Cognac brand integrates an NFC-enabled chip into the cork stopper, which can be activated with the tap of a smartphone.
With the Louis XIII Cognac Smart Decanter, fans of the brand will be able to quickly access the Louis XIII Society landing page, create or log into an account and have their unique decanter number automatically registered. As the Louis XIII Society is a private club that is exclusively open to those who own a Louis XIII decanter, this NFC bottle makes it easy for members to take advantage of VIP offerings such as customized engravings, limited-edition pre-releases and connecting with a Louis XIII personal advisor.
With the Louis XIII Cognac Smart Decanter, fans of the brand will be able to quickly access the Louis XIII Society landing page, create or log into an account and have their unique decanter number automatically registered. As the Louis XIII Society is a private club that is exclusively open to those who own a Louis XIII decanter, this NFC bottle makes it easy for members to take advantage of VIP offerings such as customized engravings, limited-edition pre-releases and connecting with a Louis XIII personal advisor.
Trend Themes
1. Connected Crystal Decanters - The integration of high-tech features into traditional crystal decanters allows for connectivity and consumer engagement.
2. Nfc-enabled Packaging - The use of NFC-enabled chips in packaging enables easy activation and access to exclusive content and services.
3. Enhanced Consumer Experiences - The incorporation of smart technology in products enhances consumer experiences and provides access to personalized offers and support.
Industry Implications
1. Luxury Spirits - The luxury spirits industry can leverage connected crystal decanters to offer exclusive experiences and enhance brand loyalty.
2. Packaging - The packaging industry can explore opportunities in integrating NFC-enabled chips to provide interactive and connected experiences for consumers.
3. Personalized Services - The personalized services industry can benefit from the integration of smart technology in products to offer tailored experiences and support.
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