Binance Created CRYPTO to Invite Women into the Cryptocurrency World
Laura McQuarrie — March 7, 2024 — Fashion
References: academy.binance & ca.finance.yahoo
To coincide with International Women's Day, cryptocurrency exchange platform Binance created a luxury scent, CRYPTO, that aims to invite more women into its world.
Helmed by Binance's female marketing leaders, this marketing campaign feeds into Binance's broader efforts to bring more women into crypto and foster greater inclusivity in the space. As part of the campaign, Binance will be rewarding each of the first 5,000 women who successfully complete a crypto beginner course via Binance Academy with $25 in USDT Token Vouchers.
CRYPTO the fragrance takes cues from conventional beauty ad campaigns yet it challenges the public's perceptions of digital currency. "Bold, distinctive, and deliberately disruptive, CRYPTO isn't a scent we're marketing—it's a message to women that they have a significant role to play in the crypto revolution," says Rachel Conlan, Chief Marketing Officer at Binance.
Helmed by Binance's female marketing leaders, this marketing campaign feeds into Binance's broader efforts to bring more women into crypto and foster greater inclusivity in the space. As part of the campaign, Binance will be rewarding each of the first 5,000 women who successfully complete a crypto beginner course via Binance Academy with $25 in USDT Token Vouchers.
CRYPTO the fragrance takes cues from conventional beauty ad campaigns yet it challenges the public's perceptions of digital currency. "Bold, distinctive, and deliberately disruptive, CRYPTO isn't a scent we're marketing—it's a message to women that they have a significant role to play in the crypto revolution," says Rachel Conlan, Chief Marketing Officer at Binance.
Trend Themes
1. Gender-inclusive Fragrances - Expanding beyond traditional demographics, innovative fragrances like CRYPTO aim to appeal to a diverse audience in the beauty industry.
2. Crypto Marketing Strategies - New marketing approaches inspired by CRYPTO are disrupting traditional methods, attracting a wider range of participants to the cryptocurrency world.
3. Financial Inclusion Initiatives - Incorporating educational incentives like USDT Token Vouchers, companies are pioneering inclusive practices to make finance more accessible and engaging.
Industry Implications
1. Beauty & Personal Care - The convergence of unconventional inspirations, like digital currencies, with beauty products presents opportunities for innovation in reaching diverse consumer demographics.
2. Cryptocurrency & Blockchain - By leveraging creative campaigns such as CRYPTO, the industry can tap into new consumer segments and promote broader adoption through inclusive initiatives.
3. Education & Training - Integrating financial incentives into learning programs, like crypto beginner courses, offers disruptive models for fostering financial literacy and engagement.
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