The Cruz Cool Cooler Made from Chitin Insulates Frozen Goods for 48 Hours
Laura McQuarrie — October 25, 2023 — Eco
References: time & prnewswire
Cruz Foam's Cruz Cool cooler is useful for insulating frozen goods for 48 hours and it does so with a sustainable alternative to styrofoam. The cooler makes the most of chitin, a polymer that’s found in fungi, insects and shrimp. Notably, this material is easily processed by plants, unlike other eco-friendly alternatives to styrofoam that are notoriously difficult to work into the supply chain. This industry-leading packaging solution is changing the way everything from meal kits to frozen food are shipped.
Cruz Cool earned one of the coveted spots on TIME's list of the Best Inventions of 2023 in the Reuse & Recycle category.. The rise of D2C businesses has highlighted the pressing need for more sustainable cooling and shipping solutions to ensure the eco-friendly transportation of temperature-sensitive products while aligning with evolving consumer preferences for environmentally responsible practices.
Cruz Cool earned one of the coveted spots on TIME's list of the Best Inventions of 2023 in the Reuse & Recycle category.. The rise of D2C businesses has highlighted the pressing need for more sustainable cooling and shipping solutions to ensure the eco-friendly transportation of temperature-sensitive products while aligning with evolving consumer preferences for environmentally responsible practices.
Trend Themes
1. Sustainable Packaging Solutions - Cruz Cool's sustainable cooler made from chitin offers a disruptive innovation opportunity in the packaging industry, providing an eco-friendly alternative to styrofoam that is easily processed by plants.
2. Temperature-sensitive Product Transportation - The rise of D2C businesses emphasizes the need for sustainable cooling and shipping solutions, creating a disruptive innovation opportunity to align with evolving consumer preferences.
3. Eco-friendly Supply Chain - Cruz Cool's use of chitin in its cooler provides a disruptive innovation opportunity for eco-friendly alternatives to styrofoam that are easy to work into the supply chain, transforming industries like meal kits and frozen food shipping.
Industry Implications
1. Packaging - Cruz Cool's sustainable packaging solution made from chitin presents a disruptive innovation opportunity in the packaging industry, offering an eco-friendly alternative to styrofoam.
2. Food and Beverage - The need for sustainable cooling and shipping solutions presents a disruptive innovation opportunity in the food and beverage industry, aligning with the growing consumer demand for environmentally responsible practices.
3. E-commerce - The rise of D2C businesses creates a disruptive innovation opportunity for sustainable cooling and shipping solutions, transforming the e-commerce industry to meet evolving consumer preferences.
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