Crumpton Oaks Cider Added Two New Flavors for Spring and Summer
Michael Hemsworth — April 14, 2025 — Lifestyle
References: astonmanor & talkingretail
The Crumpton Oaks cider range has been expanded by Aston Manor just in time for the spring and summer seasons to satisfy expected demand for libations with a seasonal spin. The ciders are crafted with the signature base of Crumpton Oaks, which has been elevated with berry-driven flavors to give them a warm weather-inspired profile in every sip. The ciders are priced at £1.50 per pint-sized can and come in Berry and Strawberry flavors that are perfect for serving over ice or straight from the can.
Trade Marketing Manager Natalie Marshall spoke on the Crumpton Oaks cider range saying, "We’re delighted to add two brand-new flavours to our much-loved and iconic Crumpton Oaks brand. Cider is a go to drink for many, particularly as the weather warms up, and we know that consumers are always on the lookout for brand-new flavours to try."
Trade Marketing Manager Natalie Marshall spoke on the Crumpton Oaks cider range saying, "We’re delighted to add two brand-new flavours to our much-loved and iconic Crumpton Oaks brand. Cider is a go to drink for many, particularly as the weather warms up, and we know that consumers are always on the lookout for brand-new flavours to try."
Trend Themes
1. Seasonally-inspired Beverages - Innovative offerings like berry-flavored ciders cater to consumer demand for refreshing drinks that align with the seasons.
2. Flavor-driven Cider Varieties - The expansion into berry-driven flavors represents a shift towards more diverse and adventurous cider options that appeal to evolving taste preferences.
3. Canned Craft Drinks - Pint-sized canned beverages offer consumers convenience and practicality, aligning with the trend of enjoying high-quality drinks on the go.
Industry Implications
1. Alcoholic Beverage Industry - The introduction of berry-flavored ciders highlights opportunities for flavor innovation in the ever-growing market of refreshing alcoholic drinks.
2. Craft Beverage Industry - Producers capitalizing on small-batch, artisanal flavors, as seen with the berry-driven ciders, tap into the growing consumer interest in unique and localized flavors.
3. Retail and Distribution - Retailers stocking seasonal and limited-edition products like summertime ciders can enhance consumer engagement and drive impulse purchases.
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