Design a 'Dazed' Cover Competition
Cecilia Biemann — November 14, 2008 — Pop Culture
References: fashiontribes.typepad
British magazine Dazed & Confused is accepting entries from the teen fashion masses to create a design for the cover of their January 2009 issue.
The editors are asking creatives to present them with an eye-catching Dazed cover that comments on what it's like to be young and British today.
The top entries will be included in the January issue, and they will also be showcased on Dazed Digital.
Implications - Crowdsourcing enables ideas to come from an array of people. For companies, implementing a crowdsourced campaign gets customers actively involved with the brand. Companies should consider crowdsourced initiatives that allow customers to bring the personal identity to the brand.
The editors are asking creatives to present them with an eye-catching Dazed cover that comments on what it's like to be young and British today.
The top entries will be included in the January issue, and they will also be showcased on Dazed Digital.
Implications - Crowdsourcing enables ideas to come from an array of people. For companies, implementing a crowdsourced campaign gets customers actively involved with the brand. Companies should consider crowdsourced initiatives that allow customers to bring the personal identity to the brand.
Trend Themes
1. Crowdsourced Campaigns - Crowdsourcing enables ideas to come from an array of people, getting customers actively involved with the brand.
2. Youth-centric Design - Designing for the youth market allows brands to tap into the preferences and perspectives of young consumers.
3. Online Showcasing - Showcasing user-generated content online provides a platform for engagement and recognition.
Industry Implications
1. Fashion - Fashion brands can utilize crowdsourcing to involve their target audience in the design process and create products that resonate with young consumers.
2. Publishing - Publishers can engage their readers by allowing them to contribute to the content and design of magazines, resulting in more personalized and authentic publications.
3. Digital Media - Online platforms can leverage user-generated content to create engaging and interactive experiences for their audience, driving traffic and increasing brand loyalty.
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