Crowd Cow Lets Consumers Purchase Shares of a Cow
References: crowdcow & digitaltrends
Crowd Cow is a business harnessing the power of the Internet and the popularity of crowdsourcing to create a more sustainable business model for the cattle industry. Large-scale cattle farming has the potential to create a lot of waste, both through farming practices and through wasted meat that doesn't get sold on the market. Crowd Cow solves these problems by allowing consumers to purchase their meat as a portion of a cow, reducing waste and supporting a local farm.
Cows contain a certain amount of any cut of beef. Crowd Cow enumerates these amounts, allowing consumers to claim the cut that they want on its website. Just like a Kickstarter campaign that only gets funded if it reaches its goal, Crowd Cow will only send out the meat orders once all the meat has been claimed (and consumers only get charged once 100 percent of the cow is "tipped.")
Cows contain a certain amount of any cut of beef. Crowd Cow enumerates these amounts, allowing consumers to claim the cut that they want on its website. Just like a Kickstarter campaign that only gets funded if it reaches its goal, Crowd Cow will only send out the meat orders once all the meat has been claimed (and consumers only get charged once 100 percent of the cow is "tipped.")
Trend Themes
1. Crowdsourced Meat Purchasing - Disruptive innovation opportunity: Provide an online platform for consumers to purchase meat by buying a portion of a cow. The platform only sends out the meat orders once all the meat has been claimed.
2. Sustainable Livestock Farming - Disruptive innovation opportunity: Implement more sustainable farming practices that reduce waste in the cattle industry.
3. Meat Waste Reduction - Disruptive innovation opportunity: Offer consumers the ability to purchase specific cuts of beef to reduce the amount of wasted meat in the market.
Industry Implications
1. Online Meat Retail - Disruptive innovation opportunity: Create an online platform for consumers to purchase high-quality, locally sourced meat.
2. Sustainable Agriculture - Disruptive innovation opportunity: Develop new and innovative ways to implement sustainability in livestock farming and create a more eco-friendly farming industry.
3. Food Waste Reduction - Disruptive innovation opportunity: Implement new technologies or business models that reduce waste in the food industry and create a more sustainable food system.
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