Crosta Mollica Expands Its Range with Authentic New Additions
Georgia Wray Norsten — March 20, 2025 — Business
References: foodbev
Crosta Mollica is expanding its celebrated sourdough pizza range with two exciting new launches: the 'Salami Napoli Pizza' and 'Frozen Sourdough Pizza Base.' Staying true to its Italian heritage, the brand continues to deliver premium-quality, authentic flavors straight from Italy to home kitchens across the UK.
Launching on April 28, 2025, the Salami Napoli Pizza will be available nationwide at Tesco, featuring Italian Salami Napoli on Crosta Mollica’s signature sourdough base. Meanwhile, Waitrose shoppers can now get their hands on the Frozen Sourdough Pizza Base, a convenient two-pack version of the brand’s best-selling chilled base.
'With our brand refresh and these new products, we’re making it even easier for people to enjoy restaurant-quality pizza at home,' said Dean Lavender, Marketing Director at Crosta Mollica.
As a pioneer in Neapolitan-style sourdough, Crosta Mollica remains committed to Italian craftsmanship, now with a modern twist.
Image Credit: Crosta Mollica
Launching on April 28, 2025, the Salami Napoli Pizza will be available nationwide at Tesco, featuring Italian Salami Napoli on Crosta Mollica’s signature sourdough base. Meanwhile, Waitrose shoppers can now get their hands on the Frozen Sourdough Pizza Base, a convenient two-pack version of the brand’s best-selling chilled base.
'With our brand refresh and these new products, we’re making it even easier for people to enjoy restaurant-quality pizza at home,' said Dean Lavender, Marketing Director at Crosta Mollica.
As a pioneer in Neapolitan-style sourdough, Crosta Mollica remains committed to Italian craftsmanship, now with a modern twist.
Image Credit: Crosta Mollica
Trend Themes
1. Home-delivered Gourmet Pizzas - The trend of gourmet pizza options available for home delivery is gaining traction, offering consumers restaurant-quality dining experiences in the comfort of their own homes.
2. Frozen Artisanal Pizzas - Frozen pizza offerings are being elevated with artisanal ingredients and craftsmanship, meeting consumer demand for high-quality, convenient meal solutions.
3. Authentic Culinary Experiences at Home - There is a rising trend towards creating authentic international culinary experiences in home kitchens, driven by products that bring genuine tastes from around the world.
Industry Implications
1. Specialty Frozen Foods - The specialty frozen foods industry is undergoing a transformation as it integrates premium ingredients and authentic recipes to appeal to discerning consumers.
2. Gourmet Food Retail - Gourmet food retail is expanding its offerings to include high-end frozen and ready-to-eat products, catering to gourmet food lovers who seek convenience without sacrificing quality.
3. Italian Cuisine Products - The Italian cuisine products industry is diversifying with innovations like frozen and fresh sourdough bases, aiming to capture the essence of Italian culinary tradition in accessible formats.
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