The Atopia Non-Alcoholic Spirits Come in Two New Flavors
Michael Hemsworth — April 7, 2022 — Marketing
References: atopiaspirits & foodbev
The Atopia non-alcoholic spirits are being launched by the William Grant & Sons-owned brand as an alternative for consumers to choose this summer over alcoholic alternatives.
The alcohol-free spirits now come in the Hedgerow Berry and Rhubarb & Ginger flavors, which are both perfect for use in summery cocktails. The Hedgerow Berry boasts notes of blackberries, redcurrants and raspberries, while the Rhubarb & Ginger focuses on green apple, rhubarb and a touch of pink grapefruit.
The new Atopia non-alcoholic spirits are distilled in a copper pot before being blended with a range of natural flavors and botanicals, which gives them a true spirit-inspired profile. The products are arriving in the UK with the Rhubarb & Ginger variety launching at Waitrose and Clink, while the Hedgerow Berry is at M&S and Clink.
Image Credit: Atopia
The alcohol-free spirits now come in the Hedgerow Berry and Rhubarb & Ginger flavors, which are both perfect for use in summery cocktails. The Hedgerow Berry boasts notes of blackberries, redcurrants and raspberries, while the Rhubarb & Ginger focuses on green apple, rhubarb and a touch of pink grapefruit.
The new Atopia non-alcoholic spirits are distilled in a copper pot before being blended with a range of natural flavors and botanicals, which gives them a true spirit-inspired profile. The products are arriving in the UK with the Rhubarb & Ginger variety launching at Waitrose and Clink, while the Hedgerow Berry is at M&S and Clink.
Image Credit: Atopia
Trend Themes
1. Growth of Non-alcoholic Beverages - The success of Atopia non-alcoholic spirits shows the potential for further growth in the non-alcoholic beverages market.
2. Natural Flavors and Botanicals - The use of natural flavors and botanicals in Atopia's non-alcoholic spirits highlights the trend towards healthier and more natural ingredients in food and beverage products.
3. Alternative Alcohol Options - Atopia's non-alcoholic spirits demonstrate the rising demand for innovative, non-alcoholic alternatives to traditional alcoholic beverages.
Industry Implications
1. Beverage - The success of Atopia's non-alcoholic spirits presents an opportunity for companies in the beverage industry to expand their product range and offer more non-alcoholic options.
2. Hospitality - Atopia's non-alcoholic spirits offer a disruptive innovation opportunity for the hospitality industry to provide innovative, non-alcoholic options for customers.
3. Retail - The rising demand for non-alcoholic alternatives provides an opportunity for retailers to explore and expand their non-alcoholic offerings.
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