The ASKET Crewneck T-Shirt Features a Revolutionary Sizing System
Vasiliki Marapas — April 15, 2015 — Fashion
References: kickstarter & highsnobiety
The everyman appeal of the classic crewneck t-shirt cannot be denied. Unfortunately, trying to find a crewneck t-shirt that offers both high quality and great fit is a challenge, to say the least. Enter the ASKET, a t-shirt that focuses primarily on size, quality and design, so that consumers don't have to compromise.
The revolutionary sizing system is perhaps the most significant feature of this t-shirt. Instead of the five sizes most brands offer -- XS, S, M, L, XL -- the ASKET embraces body diversity with 15 sizes, extending each conventional size to include two extra variations (a shorter and a longer version). To ensure the size is never compromised, the t-shirts are designed with pre-shrunk fabrics.
Consumers are more inclined than ever before to find garments with superior fit, making the ASKET a brilliant choice. The t-shirt is currently raising funding via a Kickstarter campaign.
The revolutionary sizing system is perhaps the most significant feature of this t-shirt. Instead of the five sizes most brands offer -- XS, S, M, L, XL -- the ASKET embraces body diversity with 15 sizes, extending each conventional size to include two extra variations (a shorter and a longer version). To ensure the size is never compromised, the t-shirts are designed with pre-shrunk fabrics.
Consumers are more inclined than ever before to find garments with superior fit, making the ASKET a brilliant choice. The t-shirt is currently raising funding via a Kickstarter campaign.
Trend Themes
1. Extended Sizing - Extending conventional sizes with two extra variations to embrace body diversity presents an opportunity for brands to offer a wider range of sizes to cater to a more diverse customer base.
2. Pre-shrunk Fabrics - Using pre-shrunk fabrics could provide an opportunity for brands to deliver garments with superior fit and quality while reducing customer frustration of shrinking issues after washing.
3. Direct-to-consumer Campaigns - Direct-to-consumer campaigns can be an effective way for emerging and established brands to raise funding and build brand loyalty while cutting out the traditional middleman.
Industry Implications
1. Apparel - Apparel companies can embrace extended sizing and pre-shrunk fabrics to offer customers a better fit while also tapping into a growing market of body-positive consumers.
2. E-commerce - E-commerce retailers can capitalize on direct-to-consumer campaigns by creating compelling marketing strategies and exclusive product offerings to reach a broader audience and increase brand engagement.
3. Fashion Technology - Fashion technology companies can innovate on sizing technologies with machine learning and 3D body scanning to help customers find clothes that fit perfectly, while saving time and reducing returns.
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