Crest and Co. Aims to Revive the Art of Understated Elegance
Alexandra Serrano — September 10, 2014 — Luxury
References: crestandco & wwd
With a retail landscape where fast-fashion reigns supreme Crest and Co. -- a new private online store -- is a breath of fresh air.
Specializing in authentic luxury brands, this e-commerce venture offers fine leather goods, fine jewelry, homeware, accessories and limited-edition collectibles. “We’re not about generic luxury with big logos and even bigger advertising budgets. Our focus is on highlighting timeless products created with the best quality and meticulous craftsmanship,” says the founder of Crest & Co, Nima Abbasi.
The brands available through Crest & Co have a legacy of luxury; some of them have been around for centuries acting as purveyors to royal families around the world. For instance, glassware brand Lobmeyr was founded in 1823 and has been the purveyor to the imperial court of Austria followed by those of Sweden, Spain, Germany and Greece as well as the King of Siam, Maharaja of Baroda among others.
Crest & Co allows its members to discover the best kept secrets in the luxury industry while taking part in preserving the heritage of impeccable craftsmanship.
Specializing in authentic luxury brands, this e-commerce venture offers fine leather goods, fine jewelry, homeware, accessories and limited-edition collectibles. “We’re not about generic luxury with big logos and even bigger advertising budgets. Our focus is on highlighting timeless products created with the best quality and meticulous craftsmanship,” says the founder of Crest & Co, Nima Abbasi.
The brands available through Crest & Co have a legacy of luxury; some of them have been around for centuries acting as purveyors to royal families around the world. For instance, glassware brand Lobmeyr was founded in 1823 and has been the purveyor to the imperial court of Austria followed by those of Sweden, Spain, Germany and Greece as well as the King of Siam, Maharaja of Baroda among others.
Crest & Co allows its members to discover the best kept secrets in the luxury industry while taking part in preserving the heritage of impeccable craftsmanship.
Trend Themes
1. Authentic Luxury Brands - Disruptive innovation opportunity: Create a curated online platform that specializes in showcasing heritage luxury brands.
2. Timeless Products - Disruptive innovation opportunity: Develop a brand that focuses on creating products with the best quality and meticulous craftsmanship.
3. Preserving Heritage Craftsmanship - Disruptive innovation opportunity: Launch an initiative that promotes and preserves traditional artisan techniques in the luxury industry.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Build a private online store that offers authentic luxury goods.
2. Fine Leather Goods - Disruptive innovation opportunity: Introduce a new line of luxury leather products that emphasize timeless design and exceptional craftsmanship.
3. Homeware and Accessories - Disruptive innovation opportunity: Launch a brand that specializes in limited-edition collectibles and high-quality homeware and accessories.
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