Creo Consulting Helps Expose Latin Designers in the United States
Meghan Young — March 15, 2016 — Fashion
References: manrepeller
Latin America is a huge market for many business of late and yet there's still a huge divide when it comes to its representation in the United States; Creo Consulting hopes to change that -- at least when it comes to the fashion industry. Founded by
Giovanna Campagna and Cloclo Echavarria, they tell Man Repeller why it's important to help, "There are so many talented designers who don’t receive the attention they deserve, or who lack access to the global market. We felt we could become a sort of bridge between the Latin American and the international fashion industries."
Creo Consulting is just one of many businesses out there focused on the Latin American population and market. It will be interesting to see how else such attention evolves over time.
Giovanna Campagna and Cloclo Echavarria, they tell Man Repeller why it's important to help, "There are so many talented designers who don’t receive the attention they deserve, or who lack access to the global market. We felt we could become a sort of bridge between the Latin American and the international fashion industries."
Creo Consulting is just one of many businesses out there focused on the Latin American population and market. It will be interesting to see how else such attention evolves over time.
Trend Themes
1. Latin American Designer Agencies - Disruptive innovation opportunity: Creating platforms and networks that connect Latin American designers with the international fashion industry.
2. Increased Representation of Latin Designers - Disruptive innovation opportunity: Promoting inclusivity and diversity in the fashion industry by showcasing the talent of Latin American designers.
3. Emergence of Bridging Companies - Disruptive innovation opportunity: Establishing companies that act as a bridge between different fashion industries, enabling access to global markets for underrepresented designers.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: Integrating Latin American designers into the global fashion market through initiatives like Creo Consulting.
2. Marketing and Advertising - Disruptive innovation opportunity: Developing targeted marketing strategies to promote and raise awareness about Latin American designers and their unique contributions.
3. E-commerce Platforms - Disruptive innovation opportunity: Creating online platforms that connect Latin American designers directly with international customers, bypassing traditional distribution channels.
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