The Oui Crème Dessert Offers a New Take on Crème Fraîche
Laura McQuarrie — December 5, 2019 — Lifestyle
References: ouibyyoplait & foodbusinessnews.net
General Mills recently debuted a new line of chilled treats called Oui Crème Dessert that takes inspiration from Crème Fraîche. The desserts are sold in sets of four that are packaged in single-serve glass pots, which are available in decadent varieties like Lemon Tart, Vanilla Bean and Caramel Cream.
In each 3.5-ounce pot, the naturally flavored chilled desserts inspired by cultured French cream contain 220 calories and are sweetened with cane sugar.
According to Doug Martin, president of General Mills’ US yogurt business, "We really leaned on Yoplait’s French heritage and embraced the way yogurt was made in the past as we set out to deliver a premium, crafted experience. Consumers were ready for something new, evidenced by the continued declines of Greek-style yogurt."
Image Credit: General Mills
In each 3.5-ounce pot, the naturally flavored chilled desserts inspired by cultured French cream contain 220 calories and are sweetened with cane sugar.
According to Doug Martin, president of General Mills’ US yogurt business, "We really leaned on Yoplait’s French heritage and embraced the way yogurt was made in the past as we set out to deliver a premium, crafted experience. Consumers were ready for something new, evidenced by the continued declines of Greek-style yogurt."
Image Credit: General Mills
Trend Themes
1. Chilled Dessert Pots - Opportunity for disruptive innovation in the dessert industry by offering premium, single-serve chilled desserts in unique packaging.
2. French-inspired Flavors - Opportunity to introduce unique, naturally flavored desserts inspired by French cuisine that offer a new taste experience for consumers.
3. Reviving Traditional Methods - Opportunity to tap into consumers' interest in traditional food production methods by creating desserts that embrace historic techniques.
Industry Implications
1. Dessert Packaging - Opportunity for disruptive innovation in packaging design to create single-serve glass pots that enhance the premium feel of chilled desserts.
2. Premium Dessert - Opportunity to disrupt the dessert market by offering high-quality, artisanal desserts with unique flavors that cater to consumers seeking indulgent experiences.
3. Yogurt Industry - Opportunity for yogurt brands to pivot away from Greek-style yogurt and explore new innovative offerings, such as French-inspired chilled desserts.
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