The FENTY x PUMA Creeper Phatty Remixes an Iconic PUMA Style
Laura McQuarrie — November 21, 2023 — Pop Culture
References: puma & highsnobiety
The Creeper Phatty, conceptualized, designed and named by Rihanna, takes the original Creeper to extreme new heights with an oversized design, a stacked gum sole and bold colorways. This all-ages, all-genders sneaker reinvigorates the FENTY x PUMA Creeper originally launched in 2015 and this platformed version is suede-wrapped with details like gold aglets and a debossed Fenty logo on the tongue.
Available in classic black and white, extra-bright blue and green, and lavender and cherry red, the Creeper Phatty is "bigger and badder" than its predecessor. As Rihanna detailed in a press release, "When designing the Creeper Phatty we wanted to reinvent the OG Creeper that was loved by so many. It's a classic silhouette that has been missed, so its return had to be bigger."
Available in classic black and white, extra-bright blue and green, and lavender and cherry red, the Creeper Phatty is "bigger and badder" than its predecessor. As Rihanna detailed in a press release, "When designing the Creeper Phatty we wanted to reinvent the OG Creeper that was loved by so many. It's a classic silhouette that has been missed, so its return had to be bigger."
Trend Themes
1. Oversized Footwear - The FENTY x PUMA Creeper Phatty introduces an oversized design to the popular PUMA Creeper, offering a unique style for fashion-forward individuals.
2. Stacked Platform Soles - The Creeper Phatty features a stacked gum sole that adds height and impact, providing consumers with a bold and edgy footwear option.
3. Bold Colorways - With vibrant color combinations like extra-bright blue and green, the Creeper Phatty brings a fresh and eye-catching design to the market.
Industry Implications
1. Fashion - The oversized platform sneakers trend presents an opportunity for fashion brands to create unique footwear designs that appeal to trend-conscious consumers.
2. Streetwear - The stacked platform soles trend opens up possibilities for streetwear brands to incorporate bold and statement-making footwear into their collections.
3. Youth Culture - With its vibrant colorways and oversized design, the Creeper Phatty taps into the youth culture market, offering a fashion-forward option for young consumers.
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