PUMA Launches a Suede Crepe Sneaker Model in Collaboration with AMI
PUMA works in collaboration with AMI on a new design update of the Suede Crepe sneaker model for the season as it is detailed with a real crepe rubber sole unit. It arrives in a Pristine suede colorway accented with contrasting green polished leather paneling throughout the lateral side through a contrast-stitching accent and heel overlays.
The heels are marked with co-branding details in the form of the notable heart logo. More co-branding can be seen along the white nylon tongue tabs. Rounding out the shoes are the clear crepe soles. Alexandre Mattiussi states that “I wanted this collection very easy in the way that for me it’s like a cola you know it’s like a croissant. You go, you see it’s nice, and you want to wear it right away. It’s a nice collaboration with two brands people love.”
Image Credit: PUMA
The heels are marked with co-branding details in the form of the notable heart logo. More co-branding can be seen along the white nylon tongue tabs. Rounding out the shoes are the clear crepe soles. Alexandre Mattiussi states that “I wanted this collection very easy in the way that for me it’s like a cola you know it’s like a croissant. You go, you see it’s nice, and you want to wear it right away. It’s a nice collaboration with two brands people love.”
Image Credit: PUMA
Trend Themes
1. Suede Crepe Sneakers - Integrating new materials and designs, such as crepe rubber soles, into classic sneaker models for a unique look and feel.
2. Co-branding Collaborations - Developing partnerships between popular brands to release exclusive collaborations that offer unique styles and feature co-branded logos.
3. Contrasting Accents - Incorporating contrasting colors and materials, such as polished leather paneling, into sneaker designs for a bold and unique look.
Industry Implications
1. Footwear - Opportunity for shoe companies to collaborate with fashion brands to release exclusive co-branded sneaker models with unique designs and materials.
2. Fashion - Opportunity for fashion brands to partner with sneaker companies to create co-branded designs that appeal to both fashion and streetwear markets.
3. Retail - Opportunity for retailers to tap into the growing trend of co-branded collaborations and exclusive sneaker releases to generate buzz and drive sales.
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