Eurostar is Using Creative Instagram Posts to Drive Engagement
Laura McQuarrie — April 11, 2016 — World
In order to bring awareness to its newest fleet of trains, Eurostar launched a series of creative Instagram posts on its @LaVieOnBoard account. The new fleet introduces features that will be highly appealing to travelers, including complimentary Wi-Fi, USB charging stations and more than 300 hours of entertainment content. These features are brought to life with a colorful series of posts on the branded Instagram account.
The posts take advantage of Instagram's news feed and grid from a horizontal perspective, creating a lengthy train that can be scrolled through to highlight what makes the travel service unique. Due to its unconventional format, Eurostar's La Vie on Board Instagram campaign is best experienced on mobile devices.
The posts take advantage of Instagram's news feed and grid from a horizontal perspective, creating a lengthy train that can be scrolled through to highlight what makes the travel service unique. Due to its unconventional format, Eurostar's La Vie on Board Instagram campaign is best experienced on mobile devices.
Trend Themes
1. Creative Instagram Campaigns - Using unconventional formats on Instagram to engage and bring awareness to new products or services.
2. Enhanced Travel Features - Introducing new and appealing features in the travel industry such as complimentary Wi-Fi, USB charging stations, and entertainment content.
3. Mobile-optimized Experiences - Creating campaigns and content specifically designed for optimal viewing and engagement on mobile devices.
Industry Implications
1. Travel and Tourism - Opportunities for travel companies to attract customers with enhanced features and engage them through creative social media campaigns.
2. Social Media and Marketing - Innovative ways to leverage social media platforms like Instagram for advertising and brand promotion.
3. Entertainment and Content Streaming - Developing partnerships with travel companies to provide exclusive entertainment content for travelers.
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