HP's 'Create Wonder in Your World' Encourages Unity and Creativity
Laura McQuarrie — November 10, 2017 — Marketing
The holiday season can be a challenging time of year for many people who must spend it alone, but HP's 'Create Wonder in Your World' shows that there are simple ways to brighten the lives of others.
The Create Wonder in Your World ad from HP begins with a lone woman in an apartment who brings her neighbors and their passions together to surprise and delight a young girl during the season. The woman uses her HP Spectre x360 to send out invitations and instructions to her community and together, they put together a special marionette show for an audience of one. The ad aims to evoke the joy, mystery and magic in life that many Millennials seek.
As a twist on its 'Keep Reinventing' campaign, HP is introducing the 'Reinvent Giving' theme for the holidays.
The Create Wonder in Your World ad from HP begins with a lone woman in an apartment who brings her neighbors and their passions together to surprise and delight a young girl during the season. The woman uses her HP Spectre x360 to send out invitations and instructions to her community and together, they put together a special marionette show for an audience of one. The ad aims to evoke the joy, mystery and magic in life that many Millennials seek.
As a twist on its 'Keep Reinventing' campaign, HP is introducing the 'Reinvent Giving' theme for the holidays.
Trend Themes
1. Community Engagement - Engaging with one's community to brighten the lives of others during the holiday season.
2. Creative Collaborations - Bringing together neighbors and their passions to create special experiences for others.
3. Millennial Values - Eliciting joy, mystery, and magic in life through meaningful experiences.
Industry Implications
1. Technology - Using technology platforms like HP Spectre x360 to connect and coordinate community events.
2. Event Planning - Organizing and executing unique and memorable experiences for a targeted audience.
3. Advertising - Creating holiday campaigns that resonate with Millennials and convey a message of community and togetherness.
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