Ocean Spray's Sparkling Pink Features Pink, Red and White Cranberry Juice
Laura McQuarrie — August 6, 2019 — Lifestyle
References: oceanspray & bevnet
Sparkling Pink is a new kind of canned cranberry drink from Ocean Spray that combines carbonated water with fruit juice from red, white and pink cranberries. The beverage is free from artificial flavors and preservatives, offering a refreshing way to enjoy the taste of the brand's range of pink cranberry juice drinks with a sparkling twist. Ocean Spray's low-calorie Sparkling Pink is a Costco exclusive that's available in 11.5-ounce cans in packs of 12.
Health-conscious consumers who are seeking an alternative to soda or other sugary drinks are quenching their thirst with a variety of sparkling water products that are packed with vibrant fruit flavors and effervescent texture like this new option from Ocean Spray.
Health-conscious consumers who are seeking an alternative to soda or other sugary drinks are quenching their thirst with a variety of sparkling water products that are packed with vibrant fruit flavors and effervescent texture like this new option from Ocean Spray.
Trend Themes
1. Sparkling Water Products - The trend of health-conscious consumers seeking refreshing alternatives to soda or sugary drinks with vibrant fruit flavors and effervescent texture.
2. Cranberry Drink Innovation - The trend of developing new and innovative canned cranberry drinks that combine different types of cranberry juice, like Ocean Spray's Sparkling Pink.
3. Low-calorie Beverage Options - The trend of offering low-calorie beverage options, like Ocean Spray's Sparkling Pink, to cater to health-conscious consumers who want to enjoy refreshing drinks without consuming excessive calories.
Industry Implications
1. Beverage Industry - The beverage industry can explore opportunities to develop innovative canned drinks that cater to health-conscious consumers looking for refreshing alternatives to sugary drinks.
2. Fruit Juices Industry - The fruit juices industry can leverage the trend of cranberry drink innovation and create new product offerings by combining different types of cranberry juice, as demonstrated by Ocean Spray's Sparkling Pink.
3. Retail Industry - The retail industry can take advantage of the trend of low-calorie beverage options by offering a variety of refreshing drinks, like Ocean Spray's Sparkling Pink, to cater to health-conscious consumers shopping for beverage alternatives.
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