Craig Green and adidas Join Forces for the SS20 Season
References: instagram & highsnobiety
Craig Green and adidas work in collaboration on a collection designed for the Spring/Summer 2020 season and the looks are bold and captivating. The sporty silhouettes are true to adidas' roots but Craig Green elevates the looks in ways that are creatively powered.
The designs embody the ongoing themes that center human form, tribalism, and uniformity, showcasing the designs at London Fashion Week. Some of the pieces include 'lantern men,' which were displayed by male models wearing laser-cut craft paper in bright neon colors. There were also bold silk materials in quilted details, bonded leather, as well as a paper-like material that is reminiscent of brown lunch bags. There were also footwear designs, one of which stood out was the Kamanda model, featuring ribbed soles and a bright color palette of blue, neon yellow, and orange.
The designs embody the ongoing themes that center human form, tribalism, and uniformity, showcasing the designs at London Fashion Week. Some of the pieces include 'lantern men,' which were displayed by male models wearing laser-cut craft paper in bright neon colors. There were also bold silk materials in quilted details, bonded leather, as well as a paper-like material that is reminiscent of brown lunch bags. There were also footwear designs, one of which stood out was the Kamanda model, featuring ribbed soles and a bright color palette of blue, neon yellow, and orange.
Trend Themes
1. Sporty Silhouettes - Opportunity to create innovative sportswear designs that combine functionality with bold and captivating aesthetics.
2. Tribal-inspired Designs - Chance to incorporate tribal elements into fashion, creating unique pieces that showcase cultural influences.
3. Quilted Materials - Potential for using quilted details in clothing and accessories to add texture and visual interest.
Industry Implications
1. Fashion and Apparel - Opportunity for fashion brands to collaborate with sportswear companies to create avant-garde menswear designs.
2. Footwear - Potential to develop new shoe designs with ribbed soles and vibrant color palettes.
3. Materials and Textiles - Opportunity to explore innovative materials that resemble craft paper and brown lunch bags for unique fashion creations.
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