adidas and Craig Green Drop the BOOST STAN and SPLIT STAN
References: highsnobiety
Craig Green continues to work together with adidas on two new versions of the iconic Stan Smiths: the BOOST STAN and SPLIT STAN. Kicking off the collection is the SPLIT STAN and it essentially splits the silhouette with a rubber detail adorned with branding accents on the divide. It comes in three colorway palettes black, white, and khaki.
The construction features smooth leather and is rounded out with co-branded accents. The BOOST STAN is defined by its BOOST material that is applied to the collar down to the sole unit foundation. It has the same classic details as the original shoe including the perforated Three Stripes branding on the side, the Trefoil branding, and more. It comes in the colorway options of white, black, and silver.
Image Credit: adidas
The construction features smooth leather and is rounded out with co-branded accents. The BOOST STAN is defined by its BOOST material that is applied to the collar down to the sole unit foundation. It has the same classic details as the original shoe including the perforated Three Stripes branding on the side, the Trefoil branding, and more. It comes in the colorway options of white, black, and silver.
Image Credit: adidas
Trend Themes
1. Split Sneaker Designs - The split sneaker design trend is exemplified by adidas and Craig Green's SPLIT STAN, which splits the silhouette with a rubber detail adorned with branding accents on the divide.
2. BOOST Material Innovation - The BOOST STAN showcases the trend of incorporating BOOST material from the collar down to the sole unit foundation, providing enhanced cushioning and comfort.
3. Co-branded Collaborations - The collaboration between adidas and Craig Green demonstrates the trend of co-branded partnerships, combining the expertise and aesthetics of two brands to create unique sneaker designs.
Industry Implications
1. Footwear - The split sneaker designs offer an opportunity for footwear brands to introduce innovative styles that push the boundaries of traditional shoe design.
2. Fashion - The co-branded collaborations in the fashion industry allow brands to tap into new markets and reach consumers looking for unique and limited-edition sneaker designs.
3. Sports - The incorporation of BOOST material in sneakers presents an opportunity for sports brands to enhance athletic performance and provide increased comfort for athletes.
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