Osmia Organics' Craft Series 'Summer Storm' Boasts Multiple Benefits
Laura McQuarrie — June 21, 2018 — Fashion
References: osmiaorganics & wellandgood
In the same way that many breweries put out small-batch, seasonal craft beer releases, Osmia Organics adds to its limited-edition Craft Series. The newest addition to Osmia's lineup is one by the name of Summer Storm—and only 75 bottles have been made.
As its name spells out, Summer Storm aims to capture the essence of a warm-weather thunderstorm with a potent combination of frankincense, basil and neroli in a base of various ultra-nourishing oils. While all-natural ingredients come together to deliver an incredible scent, they also provide other beneficial properties. For instance, frankincense boasts immense anti-inflammatory benefits, while neroli helps to tone and brighten the skin, as well as reduce anxiety.
Previously, Osmia's Sacred Rose body oil sold out in just 18 minutes, meaning that the new Summer Storm is likely to go just as quickly.
As its name spells out, Summer Storm aims to capture the essence of a warm-weather thunderstorm with a potent combination of frankincense, basil and neroli in a base of various ultra-nourishing oils. While all-natural ingredients come together to deliver an incredible scent, they also provide other beneficial properties. For instance, frankincense boasts immense anti-inflammatory benefits, while neroli helps to tone and brighten the skin, as well as reduce anxiety.
Previously, Osmia's Sacred Rose body oil sold out in just 18 minutes, meaning that the new Summer Storm is likely to go just as quickly.
Trend Themes
1. Craft Body Oils - Craft body oils are becoming a popular trend similar to small-batch seasonal craft beer releases, providing opportunities for limited edition and exclusive branding.
2. All-natural Aromatherapy - All natural aromatherapy with anti-inflammatory and skin toning benefits is a growing trend in the beauty industry and provides opportunities for sustainable brands with unique combinations like Summer Storm.
3. Limited Edition Perfumery - Limited edition perfumery is becoming increasingly popular, where brands release only a limited number of bottles with unique scents and properties like Summer Storm and Sacred Rose body oils.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry has opportunities for artisan, sustainable, and all-natural brands with unique scent combinations like Osmia Organics' Craft Series Summer Storm.
2. Aromatherapy - The aromatherapy industry can benefit from all-natural, anti-inflammatory, and skin toning products like Osmia Organics' Summer Storm body oil, which combines frankincense, basil, and neroli oils.
3. Perfumery - The perfumery industry has opportunities for limited edition releases like Osmia Organics' Craft Series body oils and the growing trend of small-batch, exclusive perfumes.
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