These Beers Feature a Minimal Design with Coordinated Colors
Mishal Omar — February 10, 2017 — Marketing
References: andunion & thedieline
The brewery And Union is based in Munich, Germany and offers uniquely designed craft beer cans that are able to stand out from the generally detailed designs that competitive brands tend to feature.
There are three different beers in the collection, called the Sunday P/Ale, the Unfiltered Lager and the Steph Weiss. What is unique about the products is that these names are the only things featured on the craft beer cans that contain them. Otherwise, each can's color is inspired by the color of the beverage it holds, and features no wording or graphics -- only subtle engravings in the can in differently shaped blocks.
And Union's beer branding works to set it apart from competitors with the fact that is provides very minimal information and a simple, textured appearance to capture consumer attention.
There are three different beers in the collection, called the Sunday P/Ale, the Unfiltered Lager and the Steph Weiss. What is unique about the products is that these names are the only things featured on the craft beer cans that contain them. Otherwise, each can's color is inspired by the color of the beverage it holds, and features no wording or graphics -- only subtle engravings in the can in differently shaped blocks.
And Union's beer branding works to set it apart from competitors with the fact that is provides very minimal information and a simple, textured appearance to capture consumer attention.
Trend Themes
1. Minimal Craft Beer Packaging - Opportunity for breweries to differentiate themselves by using minimal designs and subtle engravings on their beer cans.
2. Color-coordinated Packaging - Opportunity for brands to use packaging that matches the color of the beverage, creating a visually cohesive and appealing product.
3. Textured Appearance Packaging - Opportunity for brands to use embossed or textured designs on packaging to enhance the visual and tactile experience for consumers.
Industry Implications
1. Craft Beer Industry - Disruptive innovation opportunity for craft breweries to attract attention and stand out from competitors by adopting unique and minimal packaging designs.
2. Beverage Packaging Industry - Opportunity for beverage packaging companies to offer innovative solutions, such as color-coordinated packaging, to help brands enhance their products' visual appeal.
3. Graphic Design Industry - Opportunity for graphic designers to experiment with minimalistic approaches and subtle engravings in packaging design, creating a new trend in the industry.
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