The Covert Affairs Series Launches a Story via Tweetcast
References: usanetwork & mashable
To help launch the second season of Covert Affairs, the USA Network has launched a plot line via Twitter.
The Covert Affairs episode will take place over the Twitter accounts of the show's CIA Operative characters Auggie Anderson, Mark Gill, Eric Barber and Lina Acra. The broadcast of this plotline allows for interaction not only between the fictional characters, but with fans as well.
The idea behind the Covert Affairs Twitter "plot-cast" was somewhat inspired by Christopher Gorham (Auggie Anderson), who has a devout loyal fan following on social media. The execution of the Covert Affairs Tweetcast was done by digital agency 360i.
The Tweetcast is the perfect way to interact with fans and the conclusion of the episode will air on the show on July 12th.
The Covert Affairs episode will take place over the Twitter accounts of the show's CIA Operative characters Auggie Anderson, Mark Gill, Eric Barber and Lina Acra. The broadcast of this plotline allows for interaction not only between the fictional characters, but with fans as well.
The idea behind the Covert Affairs Twitter "plot-cast" was somewhat inspired by Christopher Gorham (Auggie Anderson), who has a devout loyal fan following on social media. The execution of the Covert Affairs Tweetcast was done by digital agency 360i.
The Tweetcast is the perfect way to interact with fans and the conclusion of the episode will air on the show on July 12th.
Trend Themes
1. Social Media Storytelling - Opportunities for developing real-time storylines via social media platforms could change the way we consume content and the way advertisers present it.
2. Interactive Narratives - The concept of allowing fans to interact with and influence the plot of a TV series via social media could revolutionize the way TV content is created and consumed.
3. Social Media Advertising - The use of social media to promote TV series could represent a shift in the way product placement and advertising is done.
Industry Implications
1. Television - The use of social media to create interactive storylines for TV shows could revolutionize the way we consume and advertise television content.
2. Digital Advertising - The use of social media platforms for advertising could create new opportunities for digital agencies to engage with audiences in real-time.
3. Social Media Marketing - The use of social media platforms to promote TV content could change the way marketers engage with audiences and create brand awareness.
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