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Convivial Country Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

Janneke Storm Photographed Shay MacLean for C-Heads

— February 20, 2015 — Naughty
South African fashion photographer Janneke Storm is back at C-Heads with a cheeky country editorial starring Shay MacLean.

The quiet, simple days of the farm-dweller may be far-removed from the hectic life of the city slicker, but there's something genuinely intoxicating about the change in pace. This editorial might not be enough for us to quit our jobs and start harvesting crops, but it definitely makes the option a little more attractive. MacLean definitely looks like she's having the time of her life, whether she's bonding with livestock or planting kisses on chickens.

Featuring art direction from Sticks and Stones Agency and a wardrobe provided by Alida Buffalo, this country editorial promises to have you craving the fresh air and animal companionship of the farm.




Trend Themes
1. Rural Lifestyle - The quiet, simple days of the farm-dweller may be far-removed from the hectic life of the city slicker, but there's something genuinely intoxicating about the change in pace.
2. Back to Nature - This editorial might not be enough for us to quit our jobs and start harvesting crops, but it definitely makes the option a little more attractive.
3. Farm-to-table - Featuring art direction from Sticks and Stones Agency and a wardrobe provided by Alida Buffalo, this country editorial promises to have you craving the fresh air and animal companionship of the farm.
Industry Implications
1. Agriculture - The rural lifestyle trend presents disruptive innovation opportunities in sustainable farming and agricultural technology.
2. Eco-tourism - The back to nature trend offers opportunities for the tourism industry to create experiences that reconnect people with the natural environment.
3. Fashion - The farm-to-table trend in this editorial showcases the potential for fashion brands to incorporate sustainable and ethically sourced materials in their designs.
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